Nikki Hancocks is a Section Editor at NutraEurope. She covers a range of topics including medicine and healthcare, alternative medicine, health and wellness, and healthcare technology, with a particular focus on aging and longevity, diet and nutrition, and consumer health. Nikki's work has been featured in FoodNavigator, William Reed Business Media SAS, NutraIngredients, and The Grocer.
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Nikki Hancocks' articles predominantly cover the healthcare and pharmaceutical industry, focusing on scientific research and health & wellbeing topics. Her coverage often cites data and includes press releases.
To effectively reach out to Nikki, consider providing access to relevant data or studies that support the pitch. Emphasize credible sources or experts within the field of public relations, nutrition science, supplements, gut health, or broader health and wellness who can provide valuable insights into ongoing developments.
As she covers a wide range of topics related to healthcare & pharmaceuticals as well as scientific themes with an emphasis on data-driven content, tailored pitches should align with these criteria for optimal engagement.
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By: Nikki Hancocks
Research led by Marinova suggests daily supplementation with its fucoidan, a polysaccharide from brown seaweed, can lead to statistically and clinically significant improvements in symptoms of Benign Prostatic Hyperplasia (BPH), opening a new health target for the extract.
By: Nikki Hancocks
As the lines between sports nutrition and wellness continue to blur, demand for traditional performance ingredients is booming. But legacy sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning. Looking to unpack this category challenge, and much more, The Sports & Active Nutrition Summit Europe (SANSE) will come to London on Monday 9 November, 2026, bringing together a host of industry experts, academics, and health practitioners, to join the dots between the science, consumer demand, and commercial opportunities.
By: Nikki Hancocks
Lithuania-based startup sooo.me is looking to carve out a niche in the booming longevity market with what it describes as “pharma-grade” supplements featuring standardized, batch-tested, high-potency extracts.
By: Nikki Hancocks
A study from AG1 researchers suggests the greens powder (combining vitamins, minerals, phytonutrients, prebiotics, and probiotics) leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
By: Nikki Hancocks
A new paper has highlighted the growing importance of sleep quality in supporting the brain’s natural vasculoprotective capacity, and tocotrienols, a member of the vitamin E family, as a promising nutritional candidate for supporting neurovascular health.
By: Nikki Hancocks
July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein, and longevity-targeted gummies.
By: Nikki Hancocks
The threshold for vitamin D deficiency in the UK should be doubled to rouse officials to take a preventative approach to health, according to a newly published paper by the health and nutrition expert working group ‘Act Now Vitamin D’.
By: Nikki Hancocks
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
By: Nikki Hancocks
Amazon Spain has triggered immediate blocks on listings, suspended accounts, and administered fines in the tens of thousands of euros as it cracks down on producer responsibility compliance.
By: Nikki Hancocks
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat a widespread belief that dietary supplements work like medicines.
