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Dave Forde
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Dave Forde

AS SEEN ON
Profectio

Preston's Summary

Dave Forde is a journalist focused on the Canadian national market, writing for Profectio. With a keen interest in media and advertising, Dave covers stories on industry trends, new appointments, and notable campaigns. He also highlights the achievements and innovations of companies and individuals within the Canadian media landscape.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

Canada (National)

Coverage Attributes:

Beta
Press Release: 40 %
Private Sector Announcements: 26 %
Event Coverage: 8 %
Promotional Deal: 4 %
Industry Specific: 4 %

Themes Covered:

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Most Recent Topics:

  • Retail Analytics
  • CPG Design
  • Owned Media
  • Event Management Software

Pitching Insights

Dave Forde's coverage focuses on sales and marketing, with a specific emphasis on industry announcements and event coverage. Given this focus, he is likely to be most responsive to pitches related to new appointments in the marketing sector, industry awards recognition, or innovative marketing campaigns within Canada.

As Dave primarily covers national content related to sales and marketing in Canada, consider tailoring your pitch specifically towards Canadian audiences or including insights from Canadian experts. If you have noteworthy information about marketing trends or major business developments within Canada, it could be of interest to him.

Based on his articles titles and themes covered, it seems that Dave would also welcome press releases announcing new products or services relevant to the advertising and media industries.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Profectio

How KFC Canada Is Putting A Spin On Holiday Playlists

How KFC Canada Is Putting A Spin On Holiday Playlists

By: Dave Forde

This December, KFC Canada is bringing the holiday season to life in the most unexpected way: Kentucky Fried Carols—a limited-edition vinyl record pressed from the iconic KFC bucket lid and featuring remixed Christmas songs with a delicious KFC twist. Imagine the rattle of the Colonel’s secret herbs and spices mimicking a shaker in "We Wish You a Merry Christmas" or the sizzle of fry oil harmonizing with the crash of cymbals in "Deck the Halls."

Profectio

How Canadian Tire Is Supporting Northern Super League, And Elevating Women’s Soccer

How Canadian Tire Is Supporting Northern Super League, And Elevating Women’s Soccer

By: Dave Forde

The Northern Super League, which is Canada’s first professional women’s soccer league, is excited to announce that Canadian Tire Corporation will be a Founding Partner leading up to its inaugural season in April 2025. This significant multi-year, multi-million-dollar partnership underscores Canadian Tire Corporation’s ongoing commitment to promoting professional women’s sports in Canada and marks a transformative step forward for the League.

Profectio

A New Approach to Winter: How Orangetheory Fitness Is Turning Blue Monday Orange Into The Ultimate Mental Wellness Opportunity

A New Approach to Winter: How Orangetheory Fitness Is Turning Blue Monday Orange Into The Ultimate Mental Wellness Opportunity

By: Dave Forde

Over 6.7 million Canadians are affected by mental illness, with 10% specifically experiencing Seasonal Affective Disorder (SAD). This winter, Orangetheory Fitness Canada, a science-backed, heart-rate-based group workout program, is taking action to promote mental and physical well-being. On January 20, known as Blue Monday and often referred to as the most depressing day of the year, the brand will launch a nationwide initiative called “Turning Blue Monday Orange.” This initiative aims to empower Canadians to confront the emotional challenges of Blue Monday and encourage mental wellness through exercise.

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