Aaron Baar

Poppi’s Spider-Man connections will extend to the theatergoing experience as well, with a promotion offering a $15 Fandango Rewards reward with the purchase of four 4-packs. The product also appears in the film’s latest teaser trailer. The tie-in continues Poppi’s strategy of linking with popular culture. Earlier this summer, Poppi teamed with Love Island USA […]

The wedding of the century is in the books. Taylor Swift and Travis Kelce got married last week at Madison Square Garden, in both the most secret and least-kept secret of ceremonies. Many knew it was happening, but few knew the details. That hasn’t kept brands from trying to capitalize on the cultural moment. Here’s […]

The series expands upon Famous Amos’s “Famously You” campaign, which launched last year in honor of the brand’s 50th anniversary. Over the course of a year, the brand has expanded the milestone moment into a broader storytelling platform. “Without Wally’s courage to try something new when he opened his first cookie shop in 1975, we […]

“At Farmers, we believe our customers’ insurance coverage should be easy to understand, with no jargon, no big words, and no lawyer needed to make sense of it,” said Carly Kraft, a media relations manager at Farmers. “Consumer research showed that many people find insurance difficult to understand, compare and evaluate,” she continued. “We saw […]

To create the campaign, Getty Images photographers captured the faces of real fans watching the tournament to lend the campaign authenticity. The photographs were then incorporated into ads for the campaign appearing on digital billboards across the U.S., U.K., Spain and Brazil. “Football is one of the few places where men’s tears are met with […]

As one of the most recognizable branded vehicles on the road, the Wienermobile is an oft-requested guest at birthday parties and other celebrations. The Wiener Cake is a chance for fans to celebrate its milestone. “After 90 years, the Wienermobile is just as special to Americans as it was in 1936, so it deserves a […]

The game’s launch is timed to the Lollapalooza music festival that will take place this weekend in Chicago. To tie in with the festival, the band CORTIS, which is making its debut at the real-world festival, will be the first headline artist for the experience. Players will also have the opportunity to use recognizable elements, […]

The partnership marks the third year that the two brands have worked together, though this one is on a much larger scale, said Rob Day, vice president of marketing for Barrel One Collective. Beyond hailing from the New England area, the brands share the idea of enjoying the outdoors with friends, as expressed in the […]

DoorDash is bringing the products we’re most self-conscious about buying front and center via a new “CringeMart” storefront and marketing campaign. The initiative showcases the products people often have to buy, but are embarrassed to do so in front of an actual human. Think hemorrhoid creams, UTI test kits, diarrhea medicine and, yes, birth control. […]

“The Snack That Smiles Back remains deeply associated with Goldfish, making it a powerful foundation to build upon,” said Jill Pratt, chief marketing officer at The Campbell’s Company. “This campaign modernizes that equity while introducing fresh creative that feels relevant today.” The campaign uses stop-motion animation to bring the cheese-flavored crackers to life. In the […]