Aaron Baar

Moms are often the recipient of eye rolls from their daughters when they give out advice (especially in the teenage years), but she probably knew what she was talking about. Olay’s new campaign gives those daughters a chance to admit, “Mom, You Were Right.” “When it came to beauty, my mom taught me, ‘Less is […]

“Almost 20 years ago, we saw an opportunity to brand the stanchions – the pad attached to the hoops that you see in every basketball game’s camera shot,” said Alyson Griffin, head of marketing at State Farm. “It was a major innovation in sports marketing at the time, because it took unbranded, on-camera real estate and […]

The campaign was born out of Priceline’s “State of Summer Travel Report,” which indicates 73% of Americans are determined to make a summer vacation happen, even as prices rise. In addition to the campaign, Priceline will run an “Unbummer Your Summer” sale between May 12-25, with negotiated pricing on hotels, vacation packages, rental cars, cruises […]

The campaign is part of Kraft Heinz’s larger sponsorship of America250, the official celebration of the 250th anniversary of the signing of the Declaration of Independence. In addition to the well-known products showcased in the commercial, several Kraft Heinz brands have introduced limited-time products themed to the anniversary, including star-shaped Tater Tots from Ore-Ida; star […]

David Binder talks about the vodka maker's controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.

The initiative was created after company research revealed that more than half (52%) of U.S. desk workers admit they have lied to their employer to watch a soccer match, and 75% said they have secretly checked scores or streamed matches from their desks when they occur during the workday. “At the same time, we realized […]

David Binder talks about the vodka maker's controversial AI-generated Super Bowl debut and its future plans under Sazerac.

The new campaign builds on a partnership Coors Banquet and Wrangler created last year, with a similar merch drop that drove demand, fan engagement and traffic for the beer brand, according to the company. In addition to the printed jeans, the Coors x Wrangler full collection will include denim jackets,graphic tees, hats and other merchandise, […]

This campaign is all about tapping into passion – soccer fans are extremely passionate about the sport, and Whopper fans are just as passionate about their favorite burger,” said Joel Yashinsky, chief marketing officer at Burger King. “ We saw this awesome overlap where the iconic heart-hands celebration almost looks like someone holding a Whopper, […]

The heart of the new campaign is a 60-second television spot that begins with black-and-white footage of a couple working on a car before they take it out for a leisurely drive. The spot quickly moves to images of 50s cruising and drive-ins, a 60s trip to Woodstock, an 80s road trip (complete with mixtape), […]