Aaron Baar is a Senior Director of Advancement and a journalist for Harro Community and Marketing Dive: Mobile. With a focus on the advertising industry and marketing trends, Aaron's articles cover topics such as net-zero goals, interactive AR experiences, combating loneliness among Gen Z, brand partnerships, social media trends, and innovative advertising technologies.
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Aaron's coverage largely focuses on the marketing and advertising industry, with an emphasis on digital advertising, social media, brand partnerships, and marketing strategies. He tends to rely heavily on press releases and data citations in his articles.
Given this focus, Aaron is likely to be interested in pitches that offer unique insights into new trends or innovative approaches within the digital advertising space. Pitches should ideally include compelling data or statistics to support any claims being made.
As he often reports private sector announcements and cites data frequently, providing exclusive access to new product launches or insider information about emerging trends could make for a strong pitch. Additionally, offering expert commentary from industry leaders would likely capture his attention.
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By: Aaron Baar
In a job description, John Deere promises the job “isn't some honorary position – it's a job where you can make a real impact.” The Chief Tractor Officer will be asked to travel the country looking for stories that illustrate how farming and construction work impacts everyone for the brand's social media channels.
The campaign features actors Rainn Wilson, Jenna Fischer (Pam), Craig Robinson (Darryl), Creed Bratton (Creed), Kate Flannery (Merideth) and Brian Baumgartner (Kevin) working on the product launch. In a six minute spot depicting the day, the crew has difficulty keeping track of inventory, creating social media videos documenting the launch, and, most importantly, getting into the computer room to officially launch the site.
The summer travel season is quickly approaching, and Southwest Airlines is taking this opportunity to highlight the convenience it offers its customers as part of its everyday course of doing business. At a time when the travel industry seems to be full of complexity of points and date blackouts and extra fees, Southwest is looking to be seen as the option offering simplicity.
By: Aaron Baar
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
By: Aaron Baar
OMG, RPA and Wayfair are early partners for the company's new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
According to a survey of 1,000 women between the ages of 40 and 65 by Wakefield Research in partnership with J.Jill, roughly a third of the clothing in women's closets has been sitting there unworn for at least the past two years. However, more than 42% of those women find themselves frustrated in finding something to wear.
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
By: Aaron Baar
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.
By Aaron Baar May 3, 2024 Mattel's Matchbox brand is going electric, sort of. The iconic toy car maker is rolling out a miniature die-cast version of the Mercedes-Benz G 580 with EQ technology.
According to the company, consumers purchase more than 125 million pounds of Velveeta processed cheese loaf every year to make queso dip, so eliminating the middleman seemed like a natural progression.
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