By: Aaron Baar
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
Aaron Baar is a Senior Director of Advancement and a journalist for Harro Community and Marketing Dive: Mobile. With a focus on the advertising industry and marketing trends, Aaron's articles cover topics such as net-zero goals, interactive AR experiences, combating loneliness among Gen Z, brand partnerships, social media trends, and innovative advertising technologies.
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Aaron's coverage largely focuses on the marketing and advertising industry, with an emphasis on digital advertising, social media, brand partnerships, and marketing strategies. He tends to rely heavily on press releases and data citations in his articles.
Given this focus, Aaron is likely to be interested in pitches that offer unique insights into new trends or innovative approaches within the digital advertising space. Pitches should ideally include compelling data or statistics to support any claims being made.
As he often reports private sector announcements and cites data frequently, providing exclusive access to new product launches or insider information about emerging trends could make for a strong pitch. Additionally, offering expert commentary from industry leaders would likely capture his attention.
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