Fern Siegel is a Deputy Editor at MediaPost. She specializes in marketing and advertising, with a keen focus on themes such as beverage production, consumer packaged goods, and the intersection of business and economics. Fern's insights and expertise have been featured in The Streamable, Zenger News, NewsBreak, and MediaPost.
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Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.
Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.
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By: Fern Siegel
Soccer is fast and intense. Which is why Febreze debuted “Can’t Wash This,” a new campaign built on a simple truth: It’s also stinky.
National Geographic Museum of Exploration has just opened in Washington, D.C. To spark visitors’ curiosity, Terri & Sandy launched the “See Things You Could Only Imagine” campaign.
Navy Federal Credit Union named Doner agency of record after a competitive review. The entity serves more than 15 million members worldwide.
Evan Levy's charge is to deepen executive relationships on two continents.
Global creative agency Brand Revolution has acquired DDMC Event Design and Alice Events, with a head office in Belgium and European hubs in Paris, Strasbourg and Lisbon.
Following its acquisition ofSun Country Airlines, Allegiant named Colle McVoy its creative partner for brand development.
The campaign runs through September across CTV and social media.
Visit California has named Gale its global brand advertising agency of record across brand strategy, creative and media.
Facebook is promoting its platform as a way to secure whatever a user needs. The “Summer Jobs” creative by Droga5, directed by Smuggler’s Mark Molloy, is a case in point.
Interbrand has appointed Claire Morris as senior partner, client relationships, and Simon Kearney as senior strategy director, based in its New York office.
