Fern Siegel is a Deputy Editor at MediaPost. She specializes in marketing and advertising, with a keen focus on themes such as beverage production, consumer packaged goods, and the intersection of business and economics. Fern's insights and expertise have been featured in The Streamable, Zenger News, NewsBreak, and MediaPost.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.
Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.
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Mother New York has been namedcreative and strategic agency partner for the Intuit business group, which includes QuickBooks.
The campaign reimagines the yellow and red referee cards as a badge of pride.
Joan Creative has promoted Kristin Van Note to Chief Strategy Officer.
Marketing agency Response is rebranding as StayGold. The new name better reflects its growth and services. “We were trapped in an identity pickle.
The Macallan, a prestigious Speyside Scotch whisky, has teamed with Emmy-nominated actor James Marsden (“Jury Duty,” “Avengers: Doomsday”) and his son Jack for its newest campaign: “Drink of a Generation.”
By: Fern Siegel
As England’s World Cup matches begin, Women’s Aid has launched “The Other Kick Off,” a campaign to aid victims of domestic violence.
Digital agency Spekk hasappointed Nick Boyce to a new role: Chief Technology/AI Officer.
Marketing agency Quigley-Simpson was named digital agency of record for energy tech company Generac. The assignment followed a competitive review.
The retailer's new brand platform is supported by a multichannel media push.
The new creative head believes clients "need a business partner who aligns creativity with insight."
