Goodyear's status as the official tire of NASCAR and Anheuser-Busch's official sponsorship of the NFL are the most recognized sponsorships in sports, according to the 18th annual Sponsor Breakthrough studies fielded over the past year by MarketCast for Sports Business Journal.
David Broughton is a sports journalist and writer based in Salem, Oregon. He specializes in covering the business side of sports, with a focus on local events and their impact on the community. His work has been featured in Sports Business Journal and cleveland.com.