David Broughton

Goodyear's status as the official tire of NASCAR and Anheuser-Busch's official sponsorship of the NFL are the most recognized sponsorships in sports, according to the 18th annual Sponsor Breakthrough studies fielded over the past year by MarketCast for Sports Business Journal.

Latino sports fans are 11% more likely to purchase a brand product after experiencing a sponsor message than the rest of the U.S. sports fans.

As event director for the 2024 U.S. Olympic marathon trials, Jennifer Lastik devoted hours of planning while balancing the needs of athletes competing for a spot on Team USA and the Orlando community.

The WNBA drew a record 2.35 million regular-season fans this year, as they flocked to see rookie Caitlin Clark and others in the next generation of the league. Seven games were moved to nearby NBA arenas to help accommodate the surge in ticket demand.

The arrival of Caitlin Clark, Angel Reese and other rookie stars helped the WNBA achieve its biggest year in attendance, with the Phoenix Mercury seeing much larger crowds as well.

The Sports Facilities Companies (SFC), which manages the nation's largest network of sports and recreation facilities, will announce today that it

Kentucky Sports Alliance, a consortium of 15 Kentucky tourism-based organizations, announced today that it has rebranded from TEAM Kentucky. Founded in 2003 with the goal of bringing sporting events to the state, the rebrand eliminates confusion with the state's economic development efforts. The KSA is made up of destination marketing organizations from Bowling Green, Corbin, Elizabethtown, Hopkinsville, Lexington, Kentucky Lake/Marshall County, London/Laurel County, Louisville (There are two groups from here), Madisonville, McCracken County, Murray, Paducah, as well as Kentucky Department of Tourism and Kentucky Venues. The rebranding was unveiled at the annual TEAMS conference in Anaheim.

Anaheim Real Estate Partners LLC, a company of Ducks owners and Honda Center operators Henry and Susan Samueli, last night hosted an event to

The NCAA today announced the sites of 240 championships to be held in the 2026-27 and 2027-28 school years, the culmination of a year-long process that saw 293 unique bidders from 47 different states and D.C. compete for the right to host one of the organization's postseason events.

The Savannah Bananas had sold out every venue they stopped at since their "world tour" began in 2021 (that was approximately 235 games for those of