Diana Pearl

Harper’s Bazaar has named Lynette Nylander as its next executive digital director, the publication’s parent company Hearst Magazines announced on Wednesday.

The fashion PR company is buying the London-based consultancy and production agency.

With a new campaign, the first from CMO Kenny Mitchell, the denim giant is hoping consumers will change how they think about — and where they shop for — the brand.

With the appointment, Frank's co-founder Jesse Derris will move into a chief strategy officer role at Derris' parent company Orchestra.

The fashion communications company is buying The Sunshine Company, a consultancy and creative agency based in London and Los Angeles.

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.

When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.

Practitioners of this historically behind-the-scenes profession are building powerful followings, riding a wave of interest in how the fashion sausage is made. But even the highest-profile PRs caution that the client still has to comes first.

The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.