Three weeks ago, Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its rebrand. The conversation continued last week with the unveiling of the Type 00 concept car, which perhaps presented more questions than answers, but as the Formula E season got underway in Sao Paulo last week, there was an air of familiarity around the Jaguar camp. Not pretty in pink like the radical new EV concept, the Formula E team continues to have a somewhat similar look to previous seasons.
Dominik Wilde is a Digital Content Editor at various publications. He specializes in automotive journalism, with a focus on motorsports, including Formula 1 and NASCAR, as well as the intersection of sports and business. Dominik's work has been featured in Yahoo Sports, Vintage Motorsport Magazine, and Racer Media & Marketing, Inc.