Don Fluckinger

Adobe shows many tools on the creative and marketing sides of the house, including how Semrush and LLM Optimizer will combine for answer engine optimization.

Salesforce also becomes the latest CX tech vendor to try its hand at outcomes-based pricing.

With Salesforce Agentforce Health, CVS plans to stitch together provider, insurance and pharmacy data to make processes more efficient for customers.

AI startup comes with 500 integrations and 25,0000 MCP tools for Genesys contact center workflows extended to ERP, HR, order management and billing.

MCP is now table stakes, just like APIs had to be back in the early era of microservices.

AI apps: Oracle's latest answer to mixing deterministic and probabilistic automations with governance.

Forrester Research predicts more layoffs for contact centers as AI reshapes job descriptions; Genesys measures consumer sentiment toward AI service.

Acquia AI tools are built with -- you guessed it -- a heavy dose of AI.

Developers, vendors and experts break down current state of Agent2Agent (A2A) and Model Context Protocol (MCP) for agentic AI orchestration, data processes.

Quickly adding Semrush technology to its platform, Adobe moves to AI-optimize some of the most authoritative data users possess: their product catalogs.