Buttermilk brings Gen Z to luxury brands through fragrance. Courtesy of Buttermilk Fragrance is more popular than ever.
Sharon Edelson is a Senior Contributor at Forbes. With over 30 years of experience, she specializes in retail and real estate, covering topics such as luxury boutiques, independent retailers, and sustainability within the fashion and consumer packaged goods sectors. Sharon has been featured in prominent publications including WWD and AdAge, showcasing her expertise in the intersection of style, fashion, and environmental issues.