Sharon Edelson is a Senior Contributor at Forbes. With over 30 years of experience, she has extensively covered retail and real estate, focusing on luxury boutiques, independent retailers, and the evolving landscape of e-commerce within the beauty and fashion sectors. Sharon's insights and expertise have also been featured in Yahoo News Singapore and Yahoo Finance.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Sharon Edelson's coverage revolves around business and lifestyle topics, with a focus on retail industry developments. She frequently covers press releases and private sector announcements related to companies such as Bobbi Brown, Saks Fifth Avenue, Target Corp., Bruckner Commons, and PIOMBO.
If you have news or insights related to these specific businesses or other prominent names in the retail industry, Sharon may be interested in receiving them. Additionally, if you can provide expert commentary on trends within the retail sector or offer analysis on how recent events may impact this space more broadly, she would likely find this valuable for her reporting.
This information evolves through artificial intelligence and human feedback. Improve this profile .
A selection of garments from Eileen Fisher's circular brand, Renew. COURTESY OF EILEEN FISHER Eileen Fisher has come full circle.
Blacksheep, which sells designer frames for very low prices is announcing its entry into the U.S. market today. Owner Pierre Wizman said the company has gone viral on TikTok.
Garrett Leight California Optical is launching "Archives," a new venture for rare vintage, collector, and dead stock eyewear. The Silver Lake store has been repurposed for this concept, which will also be available online. Archives will showcase frames from 16 years of eyewear history, featuring iconic brands like Oliver Peoples, Ray-Ban, and Gucci, alongside deadstock GLCO styles and personal collections from Garrett and Larry Leight. This initiative, echoing a concept Leight first explored in 2010, celebrates two decades of the business. Items, including unused factory-leftover frames, will be sold above MSRP, with GLCO overstock ranging from $150 to $250, providing a curated alternative to traditional off-price markets.
Selling through television has historically been difficult, but Glance and Samsung are partnering to revolutionize the experience. They aim to transform millions of Samsung smart TVs in the US into personalized, AI-powered shopping destinations. This first-to-market agentic commerce solution integrates Glance's AI platform natively with Samsung's Tizen OS, enabling interactive browsing. Users can create personalized shopping feeds and explore products like fashion and accessories using just voice and remote, eliminating the need for secondary devices. Samsung believes the living room's big screen, combined with AI and natural language, offers an immersive and unique shopping experience, making it a complementary approach to traditional retail.
By: Sharon Edelson
Model and new mother Olivia Culpo is launching Picolette, a 60-item baby collection, at approximately 1,400 Target stores and Target.com on July 26. Named after her daughter Colette, the line offers elevated design, thoughtful functionality, and affordability across apparel, accessories, and mealtime essentials. Culpo created Picolette after finding market gaps as a first-time mom, aiming to merge practicality with beautiful design. Target's SVP Amanda Nusz emphasized the baby category's importance, positioning Target as a crucial one-stop retailer for new parents' diverse needs. Additional limited-time drops are planned throughout the year.
By: Sharon Edelson
Beyond Yoga is launching Glowzone, an ambitious collection with technical qualities. Pieces go from a hot workout to stretch training to everyday errands.
Snapchat has been undervalued for some time. A new report suggests that retailers and brands revisit the platform, which can provide outsized returns on investment.
Beacon Wellness Brands, is expanding plusOne's accessible sexual wellness collection, including vibrators, into Ulta Beauty.
plusOne is riding a wave of consumer interest in intimate wellness.Courtesy of plusOne Maria Warrington is the perfect evangelist for sexual wellness.
Maesa Magic, a beauty brand incubator, is seeking three founders for its 2027 program, offering $35,000 in no-strings-attached funding and tailored guidance. Applications are now open for this initiative, which began in 2023 and has since provided $315,000 to nine founders, helping grow brands like Kristin Ess Hair. CEO Piyush Jain emphasizes a hands-on, customized approach, prioritizing founders with authentic personal experiences and strong mindsets, passion, and resilience. The program specifically supports beauty and wellness entrepreneurs from underrepresented communities, including women, BIPOC, LGBTQIA+, differently abled, seniors, and those from low-income backgrounds, whose brands generate under $1 million annually.
