By: Ellis Hawthorne
Wickes has appointed a Tesco director to its new chief retail and distribution officer role on its executive board.
Ellis Hawthorne is a Digital and Social Editor at Retail Week. He focuses on various aspects of the retail industry, including retail technology, brick-and-mortar stores, e-commerce, and the intersection of business and economics, with a particular interest in fashion and the UK market. Ellis has been featured in Retail Week, where he shares insights on business leaders and seasonal trends like holidays and Christmas.
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United Kingdom (National)
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Ellis Hawthorne's articles predominantly focus on the local retail industry, particularly covering business changes, mergers and acquisitions, as well as product promotions and sales & marketing. Given this focus, Ellis would likely be interested in pitches related to exclusive news about local retail businesses or data-driven insights into consumer behavior and market trends within the United Kingdom.
Additionally, press releases seem to play a significant role in Ellis's coverage. Therefore, companies looking for media coverage should consider providing detailed press releases with strong data points or exclusive access to new products or services.
Considering Ellis's emphasis on showcasing retailers' strategies for capturing specific demographics like over-50s spend, any pitch related to innovative marketing techniques targeting specific consumer groups may pique her interest.
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