Emma Sandler

This week, I look at TikTok Shop, which currently leaves brands with more questions than answers about its future strategy. Additionally, spring has officially sprung based on the latest slew of product launches and brand announcements.

Dark & Lovely created in-game modifications that gamers can use to customize their avatar players. The modifications, also called mods, were published Tuesday and consist of six hairstyles such as protective braids and natural textures, with 10-12 color variations for each.

The curated selection of brands that are part of the pilot includes Soft Services, Kate McLeod, Nécessaire, Oui the People, 54 Thrones, and intimate care brands including Maude and Luna Daily. It also includes broader beauty brands that offer body care, like Rare Beauty by Selena Gomez, Fenty Skin, Isle of Paradise and Youth to the People.

Twenty-year-old sun-care brand Coola is preparing for a brand refresh, just in time for a sun-soaked summer.

Silver Mirror Facial Bar is starting to offer nutrition advice, hoping its clients will gravitate toward the inner-outer beauty approach to better skin.

This week, I examine the big strategic players in beauty with a focus on those who could be interested in buying the bevy of indie brands currently available on the market. Plus, lots of executive shuffles and some exciting spring beauty news.

As brides augment their wedding apparel to include a whole new wardrobe designating their bride status, the bridal industry and fashion brands are reaping the rewards.

Aesop first launched handwash in 2006 with the Resurrection Aromatique, followed by Reverence Aromatique in 2012. Since then, it has steadily accrued cult status.

Between 2022 and 2024, the brand quickly scaled, bringing in more than 300 new employees under D&G Beauty, led by CEO Gianluca Toniolo.

After a period for oral supplements, market changes in funding and the consumer landscape require wellness brands to adapt their businesses to keep growing.