Emmy Liederman

Article May 20, 2026 As advertisers push for more measurable outcomes, marketers are rethinking how they balance brand building, performance, and audience across linear and

Article May 27, 2026 Brands are shelling out on activations to catch consumer attention at music festivals, sporting events, and shopping malls.

Article May 28, 2026 As brands increase spending around a major summer for soccer, New York Life is betting on athlete backstories to engage more than just existing fans.

In today's podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta's new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.

As AI-powered search tools become integral to product discovery, retailers face a measurement challenge. Consumers are still researching products, but increasingly bypassing the clicks marketers traditionally relied on.

Article Jun 8, 2026 Small-business owners discover business products and services in many of the same places they consume personal

Article Jun 9, 2026 After 15 years at the helm, Tim Cook is stepping down as Apple CEO in September, handing the reins to John

Article Jun 12, 2026 Every brand wants to entertain, but not every marketer is willing to give up enough control to create truly entertaining content.

Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids' data is collected and used.The updates went into effect on April 22 and expand the definition of personal information to include biometrics, requires greater transparency around data collection and gives parents multiple opportunities to consent or decline data sharing, rather than presenting them with a one-time approval.

Marketers have a clear idea of what channels deserve their energy, like AI ad spending, retail media, and influencer marketing. So instead of heading into Cannes Lions with concerns on where to invest, they're more focused on how to make those investments work.