Emmy Liederman is an Analyst at Hashtag Paid. She specializes in marketing and advertising, with a focus on live shopping, mobile commerce, and marketing technology, while also covering retail, e-commerce, and trends in beauty and fashion. Emmy's insights have been featured in Adweek, eMarketer, Mediastreet.ie, and #paid.
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United States (National)
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Emmy Liederman's coverage predominantly features product promotions, entertainment news, and content & publishing. Her articles often include press releases and expert commentary.
Given her focus on workplace flexibility, influencer culture, celebrity brands, advertising industry, fitness, creative control among others; she may be interested in pitches related to these topics. For instance:
- Workplace flexibility: Pitches about innovative workplace practices or flexible work arrangements.
- Influencer culture: Stories about the impact of influencers on consumer behavior or trends within the influencer space.
- Celebrity brands: Coverage related to new products/services by celebrities or insights into brand strategies.
- Advertising industry: Expert opinions on emerging trends or disruptive technologies in advertising.
Considering Emmy’s broad scope of coverage without a specific geographic focus mentioned, relevant pitches could come from various locations globally as long as they address her areas of interest with insightful angles.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Emmy Liederman
. The channel now sits at an inflection point: generative AI chatbots are reshaping how consumers discover and compare products, creators are claiming a growing share of affiliate budgets, and measurement frameworks still struggle to capture affiliate's full value. This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
By: Emmy Liederman
Article Apr 30, 2026 The rise of social media as a marketing channel has outgrown the handful of junior employees that were once assigned to it, but high investment doesn't equate to solid team structures.
By: Emmy Liederman
As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.
Article by Emmy Liederman May 6, 2026 “Gaming has always been appealing to brands because in the beginning they
Article May 8, 2026 Ogilvy is adding a new C-suite title to its roster that shows how advertising giants are integrating sports
By: Emmy Liederman, Max Willens, Marcus Johnson
On today's podcast episode, we discuss the three big questions surrounding Meta right now: Why isn't Wall Street satisfied with Meta's seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg?
Article May 20, 2026 As advertisers push for more measurable outcomes, marketers are rethinking how they balance brand building, performance, and audience across linear and
By: Emmy Liederman
Article May 27, 2026 Brands are shelling out on activations to catch consumer attention at music festivals, sporting events, and shopping malls.
By: Emmy Liederman
Article May 28, 2026 As brands increase spending around a major summer for soccer, New York Life is betting on athlete backstories to engage more than just existing fans.
By: Marisa Jones, Emmy Liederman, Marcus Johnson
In today's podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta's new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
