Sara Karlovitch

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.

The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.

The color of the superheroes' outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.

Black people make up only 7.7% of NYC’s advertising workforce, compared to 20.7% of the city’s overall workforce.

The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city's booming ad industry and earn less than average.

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