Sara Karlovitch is a staff reporter at Marketing Dive. She focuses on marketing and advertising, exploring themes such as advertising technology, marketing campaigns, and consumer tech. Sara's work has been featured in notable publications including CX Dive, Yahoo Finance, and Retail Dive.
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Sara Karlovitch's coverage predominantly focuses on marketing and advertising, with an emphasis on product promotions, consumer trends, and sales & marketing. Her articles often include press releases and cite data to support the stories.
Given Sara's focus on marketing and advertising, she would likely be most responsive to pitches that offer unique insights into emerging consumer trends or innovative brand strategies. Sources who can provide proprietary data or analysis related to these topics may be particularly appealing to her.
While there is no specific geographic focus mentioned for Sara’s coverage, her articles cover global brands and industry-wide developments in the marketing sector. Therefore, experts from various regions with a broad view of international market trends could find success reaching out to her.
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By: Sara Karlovitch
Just 14% of social media professionals feel their organization is able to use social data properly.
By: Sara Karlovitch
“It’s a Pepper Fling” tells the story of a fleeting love affair and comes as parent Keurig Dr Pepper looks to increase marketing investment.
By: Sara Karlovitch
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
By: Sara Karlovitch
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
David Binder talks about the vodka maker's controversial AI-generated Super Bowl debut and its future plans under Sazerac.
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
By: Sara Karlovitch
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.
