Sara Karlovitch is a Staff Reporter at Marketing Dive. She specializes in marketing and advertising, with a focus on consumer packaged goods, artificial intelligence, and advertising technology. Sara's work has been featured in various publications, including CX Dive, Yahoo Finance, and Grocery Dive.
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Sara Karlovitch's coverage predominantly focuses on marketing and advertising, with an emphasis on product promotions, consumer trends, and sales & marketing. Her articles often include press releases and cite data to support the stories.
Given Sara's focus on marketing and advertising, she would likely be most responsive to pitches that offer unique insights into emerging consumer trends or innovative brand strategies. Sources who can provide proprietary data or analysis related to these topics may be particularly appealing to her.
While there is no specific geographic focus mentioned for Sara’s coverage, her articles cover global brands and industry-wide developments in the marketing sector. Therefore, experts from various regions with a broad view of international market trends could find success reaching out to her.
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By: Sara Karlovitch
While hypothetical, a ban is just one aspect of the rapidly changing regulatory landscape of teen social media use.
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”
By: Sara Karlovitch
With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry baseline, but implementation remains murky.
By: Sara Karlovitch
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
By: Sara Karlovitch
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter
By: Sara Karlovitch
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
By: Sara Karlovitch
First published on Dive Brief: Pizza Hut is celebrating quarterbacks this football season with a new national campaign featuring Josh Allen, according to information shared with Marketing Dive.
