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Erica Cheng
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Erica Cheng

Freelance Journalist

AS SEEN ON
Houston Chronicle, Laredo Morning Times

Preston's Summary

Erica Cheng is a freelance journalist at Star Media Group Berhad, Laredo Morning Times, and Houston Chronicle. She specializes in the food and beverages sector, exploring themes related to the food industry, hospitality, and entertainment, often addressing topics such as holidays, inflation, and the impact of natural disasters. Erica's work has been featured in prominent publications, showcasing her diverse expertise in the culinary and retail spaces.

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Geo Focus

Houston, United States (Local)

Coverage Attributes:

Beta
Press Release: 19 %
Private Sector Announcements: 18 %
Event Coverage: 17 %
Cites Data: 7 %
Promotional Deal: 7 %

Themes Covered:

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Most Recent Topics:

  • Food Manufacturing
  • Restaurant Innovation
  • Commercial Real Estate
  • Beverage Production
  • Chain Restaurants & Franchises

Pitching Insights

Erica's articles primarily cover local businesses, food, and events in the Houston area. The majority of her coverage is focused on promotional deals, evolving stories, and event coverage related to house & home as well as entertainment news.

When reaching out to Erica Cheng with story ideas or pitches, it would be beneficial to highlight unique aspects of local businesses or events in the Houston area. For example, you could offer insights into emerging food trends or provide information about new or popular restaurants and eateries in the region. Additionally, if there are any special promotions or evolving stories related to house & home and entertainment news within the local market that you can share with her audience through engaging storytelling techniques would likely capture her interest.

Given Erica's geographic focus on Texas (specifically Houston), tailoring your pitch to reflect this locality will increase its relevance for her readership.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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