By: Eshita Srinivas
HYBE India is hitting the road this year, from Mumbai to Bengaluru, in search of the country's next big pop sensation.


Eshita Srinivas is a Lifestyle Writer at various esteemed publications. She specializes in themes related to food and beverages, arts and entertainment, and hospitality and leisure, often exploring topics such as beverage production, restaurant innovation, and the film industry. Eshita's work has been featured in Yahoo News Singapore, Travel + Leisure India & South Asia, Hindustan Times Syndication, Travel + Leisure Southeast Asia, MSN, AUGUSTMAN, Prestige, and CureJoy Inc, as well as Lifestyle Asia.
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Bengaluru, India (Local)


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Eshita Srinivas' coverage focuses on Korean entertainment, particularly K-dramas and popular celebrities such as BTS, along with occasional content related to whisky, fashion, beauty, and home-related topics. Her work includes reviews of TV shows and movies along with event coverage.
Given the nature of her articles, Eshita may be receptive to pitches that offer exclusive insights into upcoming K-drama releases or behind-the-scenes details about popular Korean celebrities. Additionally, she might be interested in expert commentary on fashion trends or analysis of specific aspects of Korean entertainment industry.
Furthermore, considering her coverage also encompasses house & home-related themes like whisky recommendations and beauty & fashion content; relevant lifestyle brands could explore pitching products aligned with these interests for potential features.
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