Faaez Samadi

The International Ski Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.

Rolex has upgraded its SailGP sponsorship to become its first-ever title sponsor, having previously conditioned its support on the team sailing series going without such a designation.

The Jamaica Athletics Administrative Association (JAAA) has quelled months of speculation by extending its kit supplier deal with Puma, despite strong interest from rival Adidas.

Regional airline AirAsia has made its most significant sponsorship commitment in some years after announcing a new deal with the ASEAN Football Federation (AFF).

The Australian Open is looking to capitalise on the Grey Goose drink sensation that has swept the US Open after announcing the brand as its ‘Official Vodka Partner’ on a multi-year deal.

The Unrivaled women’s basketball league continues to bolster its sponsorship portfolio ahead of tip-off after announcing a multi-year deal with Under Armour.

The Women's Professional Leagues Limited (WPLL) has secured Subway as new title sponsor to one of its most prominent assets, the Women's League Cup, on a multi-year deal.

The French league generates more sponsorship revenue than its counterparts Premiership Rugby and the United Rugby Championship (URC) which are both contending with issues that have hampered their sponsorship opportunities.

Rugby league players in Australia and the Pacific are the latest to collectivise their commercial rights in a new deal with US-based company OneTeam International.

The Sportbusiness Sponsorship editorial team pick out the standout sponsorship agreements from the past 12 months.