Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics including retail, retail technology, consumer packaged goods, and marketing, with a particular focus on consumer behavior analytics and beverage production. Gabriela's work has been featured in Glossy, Modern Retail, and Digiday.
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Brooklyn, United States (Local)
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Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
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By: Gabriela Barkho
Prince Street Pizza is boosting brand awareness with its "Delivering Happiness" online talk show, hosted by actor Nick Turturro and launched last September.
By: Gabriela Barkho
“TV shopping is not just my history, it's my best-kept secret,” Mangano told Modern Retail.
By: Gabriela Barkho, Anna Hensel
One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow. Combined with Allbirds' fire sale earlier this year, it's a nail in the coffin for early, venture-backed DTC darlings.
Two-year-old brand Nocturnal Skincare created its recent spring campaign on a $100 budget. Thanks to the DIY approach, the brand was able to save on creatives to invest in other areas of the business.
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
By: Gabriela Barkho
Retailers are increasingly doing away with artificial colors in the cereal, frozen and snack aisles, and they are expecting brands to follow suit.
Pacsun's strategy to connect with Gen Z is focused on co-creation with customers. CEO Brie Olson joins the Modern Retail Podcast this week to give her insights on how the brand regained relevance among young people.
This story was originally published on sister site, Modern Retail.
Quince is embarking on a series of physical pop-ups this year. The latest in-person event took place over the weekend in Los Angeles, highlighting the brand's growing homeware collection.
By: Gabriela Barkho
The Cycle believes its menstrual cycle-synced drinks are poised for explosive retail growth. But first, it has to convince buyers to carry its products -- and, where to put them in stores.
