Gabriela Barkho is a senior reporter at Modern Retail. She covers a range of topics including retail, retail technology, consumer packaged goods, and marketing, with a particular focus on consumer behavior analytics and beverage production. Gabriela's work has been featured in Glossy, Modern Retail, and Digiday.
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Brooklyn, United States (Local)
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Gabriela Barkho's articles predominantly focus on the retail industry, particularly on DTC brands, retail trends, and marketing strategies within the food and beverage sector. Her coverage heavily relies on press releases and cited data.
If you are reaching out to Gabriela with a pitch, consider offering insights into innovative marketing strategies or emerging trends in the direct-to-consumer (DTC) space within the food and beverage industry. Topics related to startup growth, product promotions, or retail trends could also be of interest based on her coverage attributes.
Since there is no specific geographic focus mentioned for Gabriela's articles, pitches can be tailored to cover global market insights or specific regional developments depending on the relevance to her coverage themes.
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This story was originally published on sister site, Modern Retail.
By: Gabriela Barkho
The Cycle believes its menstrual cycle-synced drinks are poised for explosive retail growth. But first, it has to convince buyers to carry its products -- and, where to put them in stores.
By: Gabriela Barkho
Even without official FIFA sponsorship, Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
By: Gabriela Barkho
Big VC rounds are becoming rare among CPG brands. But some, like Brami and Mosh, are proving to be the exception to the rule when it comes to attracting big venture dollars. Here's what worked for them in securing new funding.
By: Gabriela Barkho
The growing meat snacks market is attracting new brands like Singing Pastures to jump in to challenge incumbents, even as major startups like Chomps and Archer continue to dominate the better-for-you subcategory.
By: Gabriela Barkho
On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing. This week, Modern Retail ran an editorial series on how retailers and brands of all sizes are taking advantage of the biggest-ever FIFA World Cup this summer. Malls are turning into hubs for fans, while retail media networks are looking at this as a critical moment to win over more advertiser dollars. As Hensel explains, this highly anticipated World Cup comes at a precarious moment for the industry, as retailers continue to worry that rising gas prices will lead consumers to cut back spending. The World Cup, then, will be a critical test for how resilient consumers actually are.
With millions of tourists descending on North America in the coming month, brand executives feel like they have a World Cup moment.
By: Gabriela Barkho
Better-for-you brands are prioritizing taste and fun packaging to attract more customers while still offering healthier food options.
By: Gabriela Barkho
Expect more limited-edition red, white and blue packaging on retail shelves this summer, as brands turn out to celebrate America 250. Brand leaders at Xochitl, Goldbelly and more spoke with Modern Retail about why they are turning out for the occasion and what purpose they think America 250-themed products serve.
By: Gabriela Barkho
World Cup tourists are going viral for their posts about visiting Walmart for the first time, or trying food from Buc-ee's. Brands are starting to catch on, but it's too early to tell whether this will result in a spike in sales.
