By: Gillian Follett
As graduation season approaches, new ad industry talent is entering a job market beset by uncertainty on where they fit into the career ladder as AI automates traditional entry-level tasks.
Social Media & Influencer Marketing Reporter
Gillian Follett is a Social Media & Influencer Marketing Reporter at Ad Age. She specializes in marketing and advertising, with a focus on topics such as advertising campaigns, advertising technology, and marketing technology, while also covering areas like sports marketing and the intersection of arts and entertainment. Gillian's work has been featured in Crain's Chicago Business, Automotive News, and Ad Age.
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Gillian’s coverage primarily focuses on content and publishing, along with sales & marketing, particularly influencer and brand marketing. Her articles often include press releases and cite data. She seems to be interested in trends shaping the world of social media and content creation for brands.
Given this focus, she would likely be receptive to pitches from experts who can provide insights into emerging trends in influencer marketing, brand activations, or innovative approaches to engaging audiences through various platforms such as TikTok.
She appears to take a broad view of these topics without specific geographic limitations mentioned. Therefore, relevant industry insights and case studies that have international impact could be valuable for her coverage.
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