Social Media & Influencer Marketing Reporter
Gillian Follett is a Social Media & Influencer Marketing Reporter at Ad Age. She specializes in marketing and advertising, with a focus on topics such as advertising campaigns, advertising technology, and marketing technology, while also covering areas like sports marketing and the intersection of arts and entertainment. Gillian's work has been featured in Crain's Chicago Business, Automotive News, and Ad Age.
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Gillian’s coverage primarily focuses on content and publishing, along with sales & marketing, particularly influencer and brand marketing. Her articles often include press releases and cite data. She seems to be interested in trends shaping the world of social media and content creation for brands.
Given this focus, she would likely be receptive to pitches from experts who can provide insights into emerging trends in influencer marketing, brand activations, or innovative approaches to engaging audiences through various platforms such as TikTok.
She appears to take a broad view of these topics without specific geographic limitations mentioned. Therefore, relevant industry insights and case studies that have international impact could be valuable for her coverage.
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By: Gillian Follett, Brandon Doerrer
A few highlights: McDonald's suggests you grab one of its McCafé drinks so you'll have “something to sip while you spill—and spill and spill.” Sports journalist Taylor Rooks says she keeps an eye on her FICO Score with the Experian app. And Detroit Pistons point guard Cade Cunningham stars in the latest from State Farm.
By: Gillian Follett, Brandon Doerrer
Buyers break down presentations from Warner Bros. Discovery, Netflix and YouTube.
By: Gillian Follett, Brandon Doerrer
Diageo is parting ways with Ed Pilkington, the North America chief marketing and innovation officer, as part of an extensive overhaul of the struggling U.K. distiller led by new CEO Dave Lewis.
By: Ewan Larkin
After Kaeden Rowland's breakout success as the “Staples Baddie,” Stefan Todd ( @stefisthechef ) began posting furniture-inspired freestyle rap videos
The business-to-business creator economy is booming. A growing cohort of B2B creators is dominating LinkedIn feeds, turning their expertise in marketing, tech, finance and workplace culture into large audiences—and, increasingly, full-time careers. At the same time, these creators are establishing followings on TikTok, YouTube and Instagram, launching podcasts and newsletters, and building brands and agencies of their own.
By: Ewan Larkin, Gillian Follett
Whalar’s parent company, Whalar Group, will continue to operate independently.
By: Gillian Follett
Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.
In this month’s lineup: Tubi takes Abby Lee Miller to the Backrooms, Domino’s creates a tiny, pepperoni-sized pizza and the Indianapolis Colts win this year’s social media showdown around the NFL schedule release.
