Social Media & Influencer Marketing Reporter
Gillian Follett is a Social Media & Influencer Marketing Reporter at Ad Age. She covers a range of topics within marketing and advertising, focusing on areas such as advertising campaigns, marketing technology, and the intersection of social media with various industries including beauty, food, and retail. Gillian's work has been featured in Crain's Chicago Business, Automotive News, and Ad Age.
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Gillian’s coverage primarily focuses on content and publishing, along with sales & marketing, particularly influencer and brand marketing. Her articles often include press releases and cite data. She seems to be interested in trends shaping the world of social media and content creation for brands.
Given this focus, she would likely be receptive to pitches from experts who can provide insights into emerging trends in influencer marketing, brand activations, or innovative approaches to engaging audiences through various platforms such as TikTok.
She appears to take a broad view of these topics without specific geographic limitations mentioned. Therefore, relevant industry insights and case studies that have international impact could be valuable for her coverage.
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The agency won Experiential Agency of the Year, Silver at Ad Age’s 2026 Small Agency Awards.
The agency’s rapid growth is one reason it was named Experiential Agency of the Year, Gold at Ad Age’s 2026 Small Agency Awards.
Loop landed 30 new clients in 2025, including DoorDash.
By: Gillian Follett
Dinners where startup founders pitch potential creator investors, plus other ways the connections are being made.
In this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and influencer Jake Shane channels his inner Nicole Kidman.
Dozens of content creators accused the fitness chain of perpetuating racist stereotypes about Asian women.
In today's creative news, Pantalones and Yeti unveil “A Lot Cooler” collab, Snickers Ice Cream offers a social-media job cooling down tempers online, and Jeppson's Malört celebrates people's gross first sips in “My First Malört.”
By: Gillian Follett
By: Gillian Follett
A new peanut butter cup sparkling water, and a wild ad supporting it, have their origins in a 2023 tweet.
