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Lara O'Reilly
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Lara O'Reilly

Senior Correspondent

AS SEEN ON
Business Insider, AOL, Inc.

Preston's Summary

Lara O'Reilly is a Senior Correspondent at Insider, focusing on the digital advertising industry and marketing. She covers a range of topics including big tech companies, adtech firms, and the intersection of AI and marketing technology. Lara has been featured in outlets such as Business Insider, Yahoo News UK, and NPR, and is recognized for her expertise as a speaker at major industry events.

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Geo Focus

Coverage Attributes:

Beta
Informative: 52 %
Interviews Q&as: 22 %
Data Driven: 20 %
Events: 3 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • AI Platforms
  • Generative AI
  • Marketing Technology (MarTech)

Pitching Insights

Lara O'Reilly focuses on national coverage, particularly in the United States, and her articles primarily revolve around adtech, advertising, marketing, media, and AI. Her interest in press releases and government announcements suggests she values official statements from relevant organizations or authorities.

To effectively reach Lara with pitches, consider offering unique data-driven insights into the topics she covers or access to exclusive information that aligns with her focus on content & publishing as well as sales & marketing. Moreover, providing commentary from industry leaders or experts within these fields is likely to resonate with her coverage preferences.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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