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Lara O'Reilly
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Lara O'Reilly

Senior Correspondent

AS SEEN ON
Business Insider, AOL, Inc.

Preston's Summary

Lara O'Reilly is a Senior Correspondent at Insider. She covers the digital advertising industry, focusing on major tech companies and adtech firms, as well as themes related to marketing, AI, and media. Lara has been featured in notable outlets including Business Insider, Yahoo News UK, and NPR, and she is a recognized speaker at major industry events like Advertising Week and Cannes Lions.

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Geo Focus

Coverage Attributes:

Beta
Informative: 54 %
Data Driven: 21 %
Interviews Q&as: 16 %
Press Release: 1 %
Expert Commentary: 1 %

Themes Covered:

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Most Recent Topics:

  • AI Platforms
  • Marketing Technology (MarTech)
  • Generative AI
  • Paid Media
  • Sports Merchandising
  • Media Relations

Pitching Insights

Lara O'Reilly focuses on national coverage, particularly in the United States, and her articles primarily revolve around adtech, advertising, marketing, media, and AI. Her interest in press releases and government announcements suggests she values official statements from relevant organizations or authorities.

To effectively reach Lara with pitches, consider offering unique data-driven insights into the topics she covers or access to exclusive information that aligns with her focus on content & publishing as well as sales & marketing. Moreover, providing commentary from industry leaders or experts within these fields is likely to resonate with her coverage preferences.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Business Insider

Bose is becoming a media company

Bose is becoming a media company

By: Lara O Reilly

Grammy-nominated Twitch streamer PlaqueBoyMax, recording a live stream with Bose. The audio-equipment company is pushing further into entertainment with podcasts, TV and film series, and a record label.

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