Lara O'Reilly is a Senior Correspondent for Business Insider, specializing in the tech industry and digital advertising. With a focus on companies that sell ads and digital advertising trends, Lara provides insightful coverage on the latest developments in the advertising and media landscape. Her work has also been featured in Insider.
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United States (National)
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Lara O'Reilly focuses on national coverage, particularly in the United States, and her articles primarily revolve around adtech, advertising, marketing, media, and AI. Her interest in press releases and government announcements suggests she values official statements from relevant organizations or authorities.
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By: Lara O Reilly
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the online ad ecosystem, Green said of Google. "The remedy is to say you have to quit at least one of those jobs: You can't be all three."
By: Dan Whateley, Lara O Reilly
A TikTok ban feels closer than ever, as federal judges hear arguments on a US divest-or-ban law. But TikTok creators, advertisers, and employees are acting like the sky isn't falling.
By: Lara O Reilly, Dan Whateley
Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a halt Snapchat's forthcoming redesign merges Stories and Spotlight into a TikTok-like feed.
By: Nathan Rennolds, Lara O'Reilly, Katie Balevic, Katherine Tangalakis-Lippert
· 5-min read Hezbollah leader Hassan Nasrallah was killed Friday in an Israeli airstrike in Lebanon.
By: Lara O'Reilly
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to turn a profit ahead of a potential IPO.
By: Lucia Moses, Lara O'Reilly
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generative AI has come down to earth.
By: Lara O'Reilly
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions of merchants that use its payments tech.
By: Lara O'Reilly
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on the latest marketing techniques and jargon.
By: Lara O'Reilly
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie consent tech.
By: Lara O'Reilly
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he branched out on his own, launching a consulting firm.
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