Adrianne Pasquarelli

CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.

The new CMO Survival Guide series is part of Ad Age’s extended chief marketing officer coverage.

T.J. Jagodowski and Peter Grosz, the comedic improv duo who rose to fame for their in-car banter campaign for Sonic Drive-In, are back.

This is part of a recurring series looking at the diverse pathways marketing leaders have taken in their career journeys. Check out our previous installment here

Olipop’s redesign wowed consumers while a temporary logo from Spotify turned fans away—plus, why the Swatch-Audemars Piguet collab was not a win for all.

As the world is increasingly dominated by AI, many brands are promoting the importance of the human touch.

Leandro Barreto, who was appointed chief marketing officer of Unilever and beauty and wellbeing in January, might be new to the role.

Disney is helping children get through MRI scans and the Knicks’ Jalen Brunson is likely looking at a host of brand deals—plus, why it was a bad week for Starbucks and Temu.

Six months ago, the summer was looking lit. After a cautious 2025, consumers felt optimistic about taking trips and travel brands were ready for them.

This is the latest piece in Ad Age's CMO Survival Guide series. Read the prior stories here.