Grace Gollasch

Fresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.

Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.

The Guardian’s marketing team discuss the results of its The Whole Picture global brand platform in the UK so far.

AO recently became the first retailer globally to pass 1 million Trustpilot reviews with a 4.9/5 rating, which the brand’s customer director says helps drive differentiation, loyalty and growth in a highly competitive market.

Generative search is on track to be the fastest advertising channel to reach this milestone, according to WPP Media’s This Year Next Year report.

From true crime audiences delivering travel bookings to dating apps using long-form storytelling, marketers are rethinking where podcasts sit in the funnel and the “360” opportunities they provide.

Three marketers reveal how AI is reshaping spend, expectations and the future of client–agency relationships.

Scam ads are costing UK consumers millions, exploiting trusted brands and undermining confidence in online advertising, leaving marketers to manage the reputational fallout.

As 40.4% of B2C brands turn to price promotions versus 17.9% within B2B, marketers reveal how different approaches to pricing can impact growth and value.

Recognising there are different approaches to building pricing power, how can marketers identify the right ingredients to justify a premium?