Grace Gollasch

Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some of the world's biggest brands.

CRUK's Channel 4 branded documentary series drove an increase in regular giving donations and improved brand perception, highlighting the impact of long-form storytelling in a short-form dominated media landscape.

Disney's partnerships with brands including Waitrose for the second season of Rivals highlight how streamers are increasingly turning entertainment launches into wider advertising and cultural marketing opportunities.

The combined value of the world's top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer engagement, according to Kantar BrandZ.

Speaking at Marketing Week's Leadership Summit, senior marketers from Bloom & Wild, Carlsberg Britvic and Standard Life highlight the importance of timing, storytelling and “knowing your audience” to build confidence with the board.

As Google introduces significant changes to its search box to keep pace with AI, marketers are urged to “avoid treating this as an SEO conversation” and focus on building distinctive and trusted brands.

From agency life to a marketing career leading media brands, UKTV chief marketing and AI officer Penny Brough reflects on the career pivots, decisions and guiding principles that shaped her journey to the top.

IAB UK forecasts AI will drive one-third of UK digital ad spend by 2030 as advertisers adapt to changes in search, content and media buying.

Fresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.

Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.