Niamh Carroll

CFOs address how marketers can achieve the elusive goal of “speaking the language of finance” in the latest episode of Marketing Week's webinar series, The Lowdown.

The global KFC brand is undergoing “an evolution”, encompassing its menu, brand design and restaurants, as it looks to lead the busy chicken category with confidence.

We arm you with all the stats you need to tackle the week ahead.

Daytime drinking occasions are growing in popularity, something vermouth brand Martini is hoping to tap into by emphasising its Italian lifestyle credentials.

Advertising has become “intrusive” and has failed to keep pace with how audiences want to consume content, Klarna’s CMO told the Cannes Lions audience.

Purpose is simply a unifying point of view on a human tension and isn't inherently about social impact, says former Dove global CMO Alessandro Manfredi.

Two of the most respected (and opinionated) thinkers in marketing find some common ground.

The ISBA president and Sainsbury's top marketer called on the industry to look to the future with optimism and confidence, rather than bemoan the end of a supposed “golden age” for advertising.

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, requiring “bold” and ambitious ideas.

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of advertising rules.