Senior Reporter, Effectiveness and Growth
Niamh Carroll is a Senior Reporter at Marketing Week. She primarily focuses on effectiveness and growth across various sectors, including FMCG, food and drink, and quick-service restaurants, while also delving into marketing and advertising themes. Niamh has been featured in Times Higher Education, Global Advertising News, and Marketing Week.
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United Kingdom (National)
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Niamh's articles predominantly focus on sales and marketing, with an emphasis on data-driven insights and industry trends. She frequently incorporates statistics to support her pieces, indicating a preference for fact-based content.
Given Niamh’s reliance on data, she may be interested in receiving pitches from experts who can provide unique and compelling statistical analysis related to marketing trends or consumer behavior. Additionally, professionals with experience in brand management, advertising strategies, or retail promotions could complement her coverage well.
As Niamh's geographic focus is not specified but works within the United Kingdom market; consider tailoring pitches to align with UK-specific marketing trends or campaigns when reaching out to her.
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Justin Billingsley, who was previously global CMO at Publicis Groupe, takes on the top marketing job at Nomad Foods.
McDonald's CEO says strong marketing paired with value will drive real business results, even as the business braces for more inflation pressure.
By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
Müller had tried price promotion, NPD and brand partnerships to halt years of decline, but what it needed was a more strategic and holistic approach to restore the brand to its former glory.
New CEO Dave Lewis is enacting a turnaround of the struggling spirits business, and has indicated there is “much to do” in North America in particular.
Having “pioneered a new category” leading it to become the fastest growing ready meal brand in the UK last year, kids' brand Little Dish is now looking to find new areas for growth.
By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
By: Niamh Carroll
In a category with plenty of “sameness”, Starbucks Chilled Coffee is using its market leader position to move towards emotional brand-building to drive continued growth.
By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
By: Niamh Carroll
CFOs address how marketers can achieve the elusive goal of “speaking the language of finance” in the latest episode of Marketing Week's webinar series, The Lowdown.
