Niamh Carroll is a reporter for Marketing Week, based in London. With a focus on marketing and advertising, Niamh covers a range of topics including brand strategies, market research, and industry trends. Originally from Belfast, Niamh brings a unique perspective to her reporting in the UK market.
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Niamh's articles predominantly focus on sales and marketing, with an emphasis on data-driven insights and industry trends. She frequently incorporates statistics to support her pieces, indicating a preference for fact-based content.
Given Niamh’s reliance on data, she may be interested in receiving pitches from experts who can provide unique and compelling statistical analysis related to marketing trends or consumer behavior. Additionally, professionals with experience in brand management, advertising strategies, or retail promotions could complement her coverage well.
As Niamh's geographic focus is not specified but works within the United Kingdom market; consider tailoring pitches to align with UK-specific marketing trends or campaigns when reaching out to her.
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By: Niamh Carroll
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
By: Niamh Carroll
We arm you with all the numbers you need to tackle the week ahead.
Planning to “break rules and honour traditions”, the alcohol-free beer brand is tapping into the summer of sport as part of a wider year-round push.
The streaming service outperformed the broadcaster's studio arm, amid wider plans to invest an additional £15m in marketing this year.
We arm you with all the numbers you need to tackle the week ahead.
By: Niamh Carroll
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox's and Refreshers, in the newly created chief marketing officer role.
Brands shouldn't try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly's purpose comes “easy” for it.
By: Niamh Carroll
The soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
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