Senior Reporter, Effectiveness and Growth
Niamh Carroll is a Senior Reporter at Marketing Week. She primarily focuses on effectiveness and growth across various sectors, including FMCG, food and drink, and quick-service restaurants, while also delving into marketing and advertising themes. Niamh has been featured in Times Higher Education, Global Advertising News, and Marketing Week.
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United Kingdom (National)
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Niamh's articles predominantly focus on sales and marketing, with an emphasis on data-driven insights and industry trends. She frequently incorporates statistics to support her pieces, indicating a preference for fact-based content.
Given Niamh’s reliance on data, she may be interested in receiving pitches from experts who can provide unique and compelling statistical analysis related to marketing trends or consumer behavior. Additionally, professionals with experience in brand management, advertising strategies, or retail promotions could complement her coverage well.
As Niamh's geographic focus is not specified but works within the United Kingdom market; consider tailoring pitches to align with UK-specific marketing trends or campaigns when reaching out to her.
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By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
By: Niamh Carroll
In a category with plenty of “sameness”, Starbucks Chilled Coffee is using its market leader position to move towards emotional brand-building to drive continued growth.
By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
By: Niamh Carroll
CFOs address how marketers can achieve the elusive goal of “speaking the language of finance” in the latest episode of Marketing Week's webinar series, The Lowdown.
By: Niamh Carroll
The global KFC brand is undergoing “an evolution”, encompassing its menu, brand design and restaurants, as it looks to lead the busy chicken category with confidence.
By: Niamh Carroll
We arm you with all the stats you need to tackle the week ahead.
Daytime drinking occasions are growing in popularity, something vermouth brand Martini is hoping to tap into by emphasising its Italian lifestyle credentials.
Advertising has become “intrusive” and has failed to keep pace with how audiences want to consume content, Klarna’s CMO told the Cannes Lions audience.
By: Niamh Carroll
Purpose is simply a unifying point of view on a human tension and isn't inherently about social impact, says former Dove global CMO Alessandro Manfredi.
Two of the most respected (and opinionated) thinkers in marketing find some common ground.
