Media group Tower Sports secured Pakistan Cricket Board streaming rights for a relatively large fee, demonstrating the continuing rise in the value of digital rights in the country.
Imran Yusuf is a journalist at SportBusiness Media. He covers a range of topics including European football, competitive sports, and the intersection of sports with business and broadcasting, with a particular focus on events like the World Cup and UEFA competitions. Imran's insights and analyses have been featured in SportBusiness.