Jack Benjamin is a reporter for The Media Leader, covering a wide range of topics in the media industry. With a keen interest in the evolving landscape of digital media and journalism, Jack's articles explore the latest trends, challenges, and successes within the industry.
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United Kingdom (National)
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Jack Benjamin's coverage primarily revolves around the media industry, with a focus on digital news subscriptions, advertising, and streaming services. His articles frequently cite data and press releases.
To effectively engage with Jack Benjamin, consider providing insights backed by relevant data or offering access to exclusive data sets that can add depth to his reporting. Additionally, if you have unique perspectives on trends in digital news subscriptions or the impact of technology on the media industry as a whole, these may be compelling angles for outreach.
It's worth noting that there is no specific geographic focus mentioned for Jack Benjamin's coverage. Therefore, pitches related to global trends in the media industry would likely align well with his areas of interest.
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By: Jack Benjamin
The Media Plan Candy Crush Soda Saga , the sequel to the popular mobile game Candy Crush Saga , celebrated its 10th anniversary in October
By: Jack Benjamin
An overwhelming majority of advertisers (75%) are looking to make changes to their agency compensation model in the next three years.
By: Jack Benjamin
Youth engagement with news brands is significantly under-reported, according to a study from Newsworks, the marketing body for national news publishers.
Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group.
Ozone is expanding its footprint into Ireland with a partnership with Mediahuis Ireland that will see the publisher's news and media brands become part of Ozone's audience offering.
By: Jack Benjamin
What do advertisers want from Barb going forward? “I don't believe that there should be a separate measurement,” said L'Oréal global media
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world's biggest ad seller?
By: Jack Benjamin
Disney+ has teamed up with AudienceProject to provide advertisers with independent audience measurement in European markets.
The Trade Desk will be met with stiff competition in the TV OS space from tech giants like Google and Amazon, as well as smart TV manufacturers themselves including Roku, Samsung, LG, Hisense and Tivo.
Opt Out Advertising COO Linda Worp discusses how an increasing number of online users are hitting Reject All on data trackers, why this is a blind spot for publishers, and what Opt Out is doing to support them.
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