Tim Cross is an Assistant Editor at PitchBook Data. He specializes in the intersection of publishing and media, focusing on topics such as advertising technology, programmatic advertising, and the broadcasting industry. Tim's insights and expertise have been featured in various outlets, including 99.9FM ESPN Radio, VideoWeek, and GB News.
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Tim Cross's coverage indicates a strong focus on content & publishing, with an emphasis on technology, advertising, media, streaming and job cuts. Based on the high percentage of press releases cited in his articles, it seems that he heavily relies on official statements or data. This suggests that when reaching out to Tim Cross, providing concrete data or access to exclusive information related to technological advancements in content distribution and advertising strategies could be particularly effective.
Given the broad range of topics covered within the context of technology and media industry shifts such as layoffs or strategic partnerships, pitching potential stories featuring innovative technologies disrupting traditional media practices might capture his interest. If you have insights into emerging trends in digital advertising or unique viewpoints regarding changes within major tech companies impacting the media landscape, these could also resonate well with Mr. Cross's coverage area.
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One of the questions asked at this year’s New Video
Video isn’t replacing audio, but adding a whole new layer
European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market.
By: Tim Cross-Kovoor
While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy, is that the subset of CTV inventory which delivers reliable outcomes at higher budgets is small. So how can performance marketers win in CTV?
In the early days of YouTube, there were plenty in
By: Tim Cross-Kovoor May, Priya Dogra
It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK’s Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company’s CEO at the time Alex Mahon announced its five-year ‘Future4’ strategy for digital transformation, laying out a number of ambitious targets for 2025.
By: Tim Cross-Kovoor
British podcast production and distribution business Goalhanger, whose portfolio includes The Rest is Politics, The Rest is History, Empire, and We Have Ways of Making You Talk, this morning announced the launch of Goalhanger Ventures, a new investment and partnership arm which it says will back creator-led businesses operating across video, social, audio, live, and commercial platforms.
By: Tim Cross-Kovoor
Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year’s 5.8 percent growth.
By: Tim Cross-Kovoor
Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of social media. But in practice, news and magazine brands still frequently see their content essentially demonetised as clumsy brand safety implementations filter out perfectly safe content. We still hear plenty of stories of football post-match reports being blocked because they contain words like ‘shoot’ and ‘attack’.
By: Tim Cross-Kovoor
The UK’s Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first.
