Tim Cross

As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold.

In this week's Week in Review: Nielsen buys up verification

One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack.

France’s Alliance de la Presse D’Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L’Équipe among its members, says that Google has violated French law by using their content to fuel its AI Overviews and AI Mode products without prior consent or remuneration.

Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone’s demand and monetisation technology to Content Ignite’s own publisher partners.

When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world.

In this week’s Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand.

We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don’t have a clear window into what exactly it is they’re buying.

In this week’s Week in Review: YouTube goes on the defensive against Netflix’s creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap.

The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn’t necessarily fit into this framework as neatly as other parts of the CTV ecosystem.