Tim Cross

It’s a very turbulent time for US-based media giant Paramount. CEO Bob Bakish stepped down from his position and board seat yesterday, replaced by a three person “office of the CEO”, following reported tensions with Paramount’s controlling shareholder Shari Redstone, who is currently negotiating a sale or merger for the business. Redstone is pushing for a deal with production business Skydance, while other shareholders may prefer a joint bid from Apollo and Sony.

UK TV measurement body Barb has this morning issued an invitation to tender for ‘Barb Panel Plus’, the next iteration of Barb’s audience measurement service which will combine Barb’s panel-based data with big data sources. Barb Data Plus will replace Dovetail Fusion, a service which folds broadcasters’ own device-level viewing data from their on-demand services, adding more big data sources to strengthen Barb’s measurement.

International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output.

Generative AI tools pose a threat to brand safety and suitability, making it easier to create misleading or dangerous content which brands don't want to be aligned with. In order to combat this threat, it's vital that there is greater transparency in terms of signals passed through supply chains, as well as more rigour across

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International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data.

The UpFronts and NewFronts are now well underway, bringing a vast number of announcements from broadcasters, publishers, social platforms, and tech companies. The NewFronts took place last week, and the UpFronts are set to kick off soon, though several broadcasters have already started teasing new products ahead of their presentations. There’s a lot to sift through, so for the next few weeks, VideoWeek will bring you the highlights around TV and video advertising.

ITV reported its Q1 financial results this morning and, like other European broadcasters which have already posted their results, reported a return to growth for advertising revenues, which were up three percent year-on-year. But while some, including RTL and TF1, have seen growth in both traditional broadcast advertising and digital advertising revenues, for ITV growth was driven solely by digital, which were up 14 percent. Linear revenues meanwhile continued to fall.

In this week’s Week in Review: Ofcom says UK may need to prepare for a DTT switch off, Disney partners with Walmart on targeting and attribution, and WBD sees a continued slide in ad revenues.

German broadcaster ProSiebenSat.1 posted its full financial results for Q1 this morning, reporting a five percent year-on-year increase in advertising revenues in the German speaking region. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase. But ProSieben is still investing significantly in linear TV too, with plans to ramp up content spend as it seeks further growth across its linear channels and streaming service.