Lenient return policies and product promotions have become the gold standard for merchants who want to acquire loyal customers. However, these same strategies have opened them up to rampant policy abuse.
Jack M. Germain is a technology writer for The E-Commerce Times and the Ect News Network. With a focus on the e-commerce industry, Jack covers topics such as AI-driven strategies, consumer engagement, customer experience, and emerging trends in digital support. His articles provide insights and analysis to help businesses navigate the complex world of online retail.