Morrisons wants shoppers to touch themselves in the shower. Could this be retail's most effective cancer awareness campaign ever?
Jacqui Parr is an Editor at Retail Gazette. She covers a wide array of topics including retail, food and beverages, and consumer packaged goods, with a particular focus on beverage production and consumer health. Jacqui's insights and expertise have been featured in prominent publications such as Grocery Gazette, Birmingham Live, Sustainability Beat, Marketing Beat, and The Grocer.
















