Fox is using UID2 to give advertisers the tools to transact on addressable inventory with greater precision, and OpenPath to provide advertisers more direct access to its premium inventory.
Jeff Hyatt is a Managing Editor for MESA, a publication focused on the media and entertainment industry. With a background in technology and business, Jeff covers a wide range of topics including AI, software development, acquisitions, and industry trends. He brings a deep understanding of the industry and provides insightful analysis and reporting on the latest developments in media and entertainment.