Joan Kennedy is an Editorial Associate for The Business of Fashion, a leading publication in the fashion industry. With a keen interest in fashion business and trends, Joan covers a wide range of topics including brand collaborations, industry insights, emerging designers, and the impact of global events on the fashion landscape.
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Joan Kennedy's coverage heavily focuses on beauty and fashion, with an emphasis on industry trends, events, and announcements. She frequently covers press releases and private sector announcements related to the fashion industry.
Given Joan's focus on the latest developments in the fashion world, she would likely be interested in pitches that provide unique insights into emerging trends or exclusive access to behind-the-scenes looks at major events or brand launches. Consider offering expert commentary from industry insiders or access to newsworthy events within the fashion space.
As there is no specific geographic focus mentioned for Joan Kennedy, it seems her coverage spans a global view of the beauty and fashion industry without being limited to a particular region.
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The US central bank’s first interest rate cut since the pandemic will make borrowing cheaper for consumers and companies alike. That’s good news for retailers.
More brands are dressing VIP runway attendees in coordinating looks to put focus on key items in the hopes of driving buzz and sales.
Former Shopbop brand president Shira Suveyke Snyder is stepping into the top executive role at the company.
By: Joan Kennedy
Former Dazed and Confused art director Jamie Reid and Ssense head of digital content Steff Yotka will join the cult magazine, in the midst of a revamp under new owner Karlie Kloss.
By: Joan Kennedy
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.
The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd at the ribbon cutting for its first stateside store in New York’s SoHo.
After a Taylor Swift-related surge in viewership last season, the NFL is partnering with New York-based Veronica Beard to capitalise on the fashion opportunity.
A number of start-ups are expanding beyond jeans, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.
By: Joan Kennedy, Cathaleen Chen
The industry is reckoning with the sweeping implications — policy and beyond — of a second Trump administration.
By: Joan Kennedy
Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week.
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