By: Joe Lutrario
Colombo-founded restaurant brand ISSO is hoping to make waves with its live-fire seafood concept, but importing a successful restaurant brand from overseas is rarely straightforward.


Joe Lutrario is a Deputy Editor at Restaurant magazine. With nearly two decades of experience reporting on the hospitality sector, he focuses on themes such as food and beverages, restaurants, and hotel chains, covering topics like chain restaurants, delivery services, and beverage production. Joe's insights and expertise have also been featured in The Morning Advertiser and Restaurant Magazine.
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United Kingdom (National)


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Given Joe Lutrario's coverage of the national UK food and beverage industry, it is clear that he focuses on press releases and private sector announcements related to restaurant openings, pub reopenings, chef movements, hotel sales, and wine bars. If you have insights into new culinary trends in the UK or information about upcoming restaurant or bar launches in the country, your pitch may catch his attention.
Additionally, given the theme of house & home featuring prominently in his articles (36%), if you have expertise related to real estate developments within the context of restaurants or hotels specifically in the UK market, this could also be a relevant angle for pitching to him.
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