Johanna Thomson

Editor/Sub-editor and copywriter

Preston's Summary

Johanna Thomson is an experienced editor and copywriter who specializes in the national retail industry in the United Kingdom. With a keen eye for detail and a passion for writing engaging content, Johanna's articles for Independent Retail News cover a range of topics including new product launches, brand campaigns, exclusive partnerships, and industry trends.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Press Release: 33 %
Private Sector Announcements: 27 %
Promotional Deal: 21 %
Seasonal: 6 %
Event Coverage: 5 %

Themes Covered:

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Most Recent Topics:

  • Beverage Production
  • Drinks & Spirits
  • Packaged Beverages
  • CPG Design
  • CPG Distribution & Commercialization
  • Store Management

Pitching Insights

Johanna's coverage is heavily focused on product promotions, press releases, and private sector announcements within the food and beverage industry. She seems particularly interested in reporting on new product launches, branding initiatives, advertising campaigns, and partnerships.

Given this focus, she would likely be receptive to pitches related to exclusive insights into upcoming product launches or rebranding efforts by major companies in the food and beverage sector. Additionally, experts who can provide unique perspectives on successful marketing strategies or trends in consumer behavior could also capture her interest.

As Johanna’s geographic focus is national (United Kingdom), pitches should align with developments specific to this region.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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