Johanna Thornton

Deputy Editor, Lifestyle Premium

Preston's Summary

Johanna Thornton is the Deputy Editor at Lifestyle Premium. With over 15 years of experience in journalism, she has covered diverse topics including hospitality, restaurants, food, culture, design, fashion, and travel, having worked for notable publications in Auckland, London, and Amsterdam. Johanna's work has been featured in the New Zealand Herald, and she has a particular focus on restaurant innovation and the beverage industry.

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Geo Focus

Coverage Attributes:

Beta
Informative: 40 %
Reviews: 18 %
Listicles: 18 %
Promotional: 6 %
Interviews Q&as: 6 %

Themes Covered:

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Most Recent Topics:

  • Art Dealing
  • Fine Art
  • Beverage Production
  • Drinks & Spirits
  • Chain Restaurants & Franchises
  • Restaurant Innovation

Pitching Insights

Johanna Thornton's coverage focuses primarily on local culinary and lifestyle scenes in Auckland, New Zealand. She predominantly features event coverage and promotional deals related to food, restaurants, wine, cooking, weddings as well as beauty and fashion.

Ideal pitches for Johanna include promotions of new restaurant openings or seasonal menus in Auckland. Additionally, providing insights into the latest trends in the local culinary scene or unique wedding ideas could be appealing to her audience.

As she has a focus on House & Home themes too, topics related to interior design or home entertaining may also resonate with her readership. When pitching to Johanna Thornton it is important that your suggestions are locally relevant within the context of Auckland or New Zealand.

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