By: Todd Runestad, Ralf Jäger, Chad Kerksick, Josh Long
Protein is the one macronutrient that has retained its health halo, having never been knocked off its perch at one time or another like carbs and fats. With the age of Ozempic upon us — 25,000 Americans a week are now going on the drug protocol — we know that weight loss means losing fat as well as muscle, and protein is the answer for maintaining muscle mass. Protein sales are booming at double-digit rates, and the old standby source is back on top of the consumer appeal list.