Kait Shea is a Senior Editor for Digital Content at Event Marketer. With a focus on event marketing and brand activations, Kait covers a wide range of topics including sponsorships, trends in the industry, and notable events. Her articles provide insights into how brands engage with consumers through experiential marketing and create memorable experiences.
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Kait Shea's coverage primarily focuses on event marketing, brand activations, and sponsorship in the realms of sports and content & publishing. She seems to have a keen interest in innovative and experiential events that engage audiences.
Based on her article titles, Kait may be interested in pitches related to unique event experiences, creative brand activations, or innovative sponsorship strategies within the areas of sports and content & publishing.
She appears not to have a specific geographic focus but rather covers events and activities on an international level. Therefore, she would likely appreciate insights from global industry experts who can provide valuable perspectives on emerging trends and successful case studies across different regions.
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CBS is on the road inviting consumers to cozy up to its programming, and lean into the joy of watching fall TV, on the Comfy Blue Sofa Tour.
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
Sephora’s flagship event was always meant to travel to various markets, and SEPHORiA 2024 made its way to Atlanta—and four global locations.
This week’s hot takes on hot topics in experiential marketing cover an Overnightmare, boring phones and a “Wickedly” enchanting hotel suite.
By: Kait Shea
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’s Times Square on Oct. 1.
By: Kait Shea
When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus, served as the hip-hop star’s first live show in over a year and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. And it was just the beginning of the brand’s Sound Vault renaissance.
This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés.
Night market experiences have been growing in the U.S. for a decade, and in the last year have entered the zeitgeist—and the events industry.
This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, a series of Don Julio Ofrendas, and Beautycon 2024.
By: Kait Shea
Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an “Overnightmare” and candy Rescue Squads, among highlights. Treat yourself to some of the best experiential Halloween programs of 2024 below.
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