Kait Shea is a Senior Editor for Digital Content at Event Marketer. With a focus on event marketing and brand activations, Kait covers a wide range of topics including sponsorships, trends in the industry, and notable events. Her articles provide insights into how brands engage with consumers through experiential marketing and create memorable experiences.
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Kait Shea's coverage primarily focuses on event marketing, brand activations, and sponsorship in the realms of sports and content & publishing. She seems to have a keen interest in innovative and experiential events that engage audiences.
Based on her article titles, Kait may be interested in pitches related to unique event experiences, creative brand activations, or innovative sponsorship strategies within the areas of sports and content & publishing.
She appears not to have a specific geographic focus but rather covers events and activities on an international level. Therefore, she would likely appreciate insights from global industry experts who can provide valuable perspectives on emerging trends and successful case studies across different regions.
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By: Kait Shea
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design schemes that had 120 influencers and young talent capturing content from every corner.
By: Kait Shea
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a Hard Lemonade” 25 th
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
By: Kait Shea
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
By: Kait Shea
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.
Conferences, B-to-B Events Posted on September 12, 2024 by Kait Shea Nine ways the internal event got a festival-inspired upgrade
This week’s hot takes on hot topics in experiential marketing cover a Symphony of Screams, ferry fashionistas and drinking up DRIPS.
To launch its Touch Down in Dublin campaign, Jameson parked outside NFL Headquarters and made its case for bringing a pro game to Dublin.
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