Kait Shea is a Senior Editor for Digital Content at Event Marketer. With a focus on event marketing and brand activations, Kait covers a wide range of topics including sponsorships, trends in the industry, and notable events. Her articles provide insights into how brands engage with consumers through experiential marketing and create memorable experiences.
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Kait Shea's coverage primarily focuses on event marketing, brand activations, and sponsorship in the realms of sports and content & publishing. She seems to have a keen interest in innovative and experiential events that engage audiences.
Based on her article titles, Kait may be interested in pitches related to unique event experiences, creative brand activations, or innovative sponsorship strategies within the areas of sports and content & publishing.
She appears not to have a specific geographic focus but rather covers events and activities on an international level. Therefore, she would likely appreciate insights from global industry experts who can provide valuable perspectives on emerging trends and successful case studies across different regions.
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e.l.f. teamed up with Purdue University for "In My STEM Era," a maker-centric event that coincided with Taylor Swift’s U.S. Eras Tour.
For the 25th anniversary of “SVU” this year, NBC leaned into events to give back to the fandom and provide new ways to connect with the IP.
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.
By: Kait Shea
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter Shaw” at overnight events hosted in Joshua Tree, CA (Oct. 2-3), and New York’s Catskill Mountains (Oct. 20-21).
By: Kait Shea
Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. CM sister pub Event Marketer explores how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation at Indianapolis’ Circle Centre Mall that also coincided with the final leg of Taylor Swift’s U.S. Eras Tour.
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first CES keynote at Sphere.
Lifeway Foods is not only infiltrating grocery shelves, but engaging its community at family-friendly events where it serves as lead sponsor.
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, a snail-drawn “Garriage” and Squid Gamification.
By: Kait Shea
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences aimed at deepening engagement and spreading joy. ’Tis the season.
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.
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