When Black Friday rolls around, every major retailer in the country is competing for attention. This year, Kitchen Warehouse launched an attention grabbing OOH campaign that let their biggest sellers do the talking. The campaign was created by Special Group, Sydney.
Kim Shaw is a Copy Editor II at ExBulletin. She specializes in business and economics, with a keen focus on publishing and media, marketing and advertising, and events and conferences, often covering topics related to Singapore, Australia, China, and the arts. Kim's insights and expertise have been featured in ExBulletin, Global Advertising News, and Travel Trade Today Ltd.