Tom Fogden is the Editor at B&T. He specializes in marketing technology, media, and advertising, focusing on how brands connect with customers and the agencies behind their work. Tom has been featured in Tech.co, Women Leading Tech, B&T, and Media Industry Observer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
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Tom Fogden covers a range of topics within advertising, media, technology, social media, and business. His articles often include expert commentary and cite data. Given this focus, he is likely to be interested in receiving pitches from experts who can provide insights into the latest trends or developments within these industries.
As Tom's geographic focus is national (Australia), sources with knowledge of the Australian market would be particularly relevant for his coverage. Additionally, as his themes covered include content & publishing and product promotions, professionals who have expertise in these areas may also find success in reaching out to him with relevant story ideas or commentary.
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Omnicom Oceania has acquired the majority of customer experience agency CX Lavender.
By: Tom Fogden
Client service. Is it perhaps the most under-appreciated skill in adland? Maybe . But it is certainly appreciated at B&T, however.
By: Tom Fogden
Mutinex has debuted a new pilot for outcome-based media activation during Cannes Lions.
By: Tom Fogden
Every marketer worth their salt tells anyone who'll listen, particularly those on their board of directors, that they want to get close to their customers.
In the latest instalment of the Keep Talking series on B&T , our own editor, Tom Fogden, recounts his experiences with mental health and the importance
By: Tom Fogden
Nine Entertainment Co (Nine) and Microsoft have inked a deal to allow Microsoft's Copilot to reference the text of Nine's masthead content (beyond paywalled previews) during AI searches to contextualise and ‘ground' outputs.
While many in the industry (or perhaps not that many, if industry chatter is to be believed) were getting ready to head to the French Riviera and
AWARD will bring together Australia's creative community for an exclusive Sydney event on August 12 featuring two of the most influential figures
By: Tom Fogden
Winning a B&T Award isn't easy. But Thompson Spencer perhaps pulled off the coup of the year in 2025, beating Special, Droga5 and Bastion Shine to the take the inaugural Aotearoa New Zealand Agency of the Year crown.
The advertising, marketing and media industries as we know them are a thing of the past. Nowadays, the agencies who win will be those able to combine the best of people with the best of machines.
