Ratna Bhushan is a Senior Editor at The Economic Times. She covers a diverse range of topics including food and beverages, supply chain and logistics, health and wellness, and retail, with a keen focus on beverage production, consumer behavior analytics, and corporate sustainability. Ratna's insights and expertise have been featured in Share Market Updates and multiple editions of The Economic Times.
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India (National)
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Ratna Bhushan's coverage focuses on the Indian market with an emphasis on FMCG companies, food services chains, and retail. Her articles often include press releases, government announcements, and data citations.
If you have insights or access to new products in the FMCG sector or information related to sales and marketing strategies within the food and beverage industry in India, she may find your input valuable. Additionally, if you can provide commentary on beauty & fashion products within the context of consumer behavior or trends specific to India's market, it could be relevant to her coverage.
Given her focus on national topics such as Indian businesses bringing employees with disabilities to the forefront of their operations and Patanjali's engagement with ad laws before SC (Supreme Court), consider tailoring your pitches by highlighting how a particular topic affects or is reflective of trends within India’s economy.
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By: Ratna Bhushan
Food companies are now adding voluntary health information to some product labels. These front-of-pack declarations mention sugar, salt, and fat content. This comes as consumers demand more transparency. However, health experts say these limited changes are not enough. Standardized, mandatory labels are needed to truly curb unhealthy food consumption. FSSAI's long-pending regulations remain undecided.
By: Ratna Bhushan, Himanshi Lohchab
According to industry estimates, the company has about 400 employees, though it does not reveal country-specific workforce numbers. Meta recently announced one of its biggest and most brutal restructuring exercises cutting roughly 8,000 jobs, or 10% of its global workforce.
By: Ratna Bhushan
Imported cans of Diet Coke, Coke Zero, 7 Up Zero Sugar and other soft drinks are being sold on quick commerce platforms at nearly five times the price of locally made versions amid a shortage of aluminium cans in India. Platforms like Blinkit and Zepto are listing imported cans for around Rs 199-Rs 205 compared with Rs 39-Rs 40 for Indian variants.
By: Ratna Bhushan
Film actor-producer Anushka Sharma has acquired a minor stake in Agilitas Sports, joining husband and cricketer Virat Kohli as an investor in the sportswear firm founded by former Puma India executives.
By: Anumeha Chaturvedi, Ratna Bhushan
Despite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with some charging cover fees. Delhi-NCR eateries offered discounts up to 50% on food and drinks. Online platforms also saw increased sales of snacks and beverages as people opted to watch the match at home.
By: Javed Farooqui
The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Corporations are eager to collaborate with him, recognizing the potential for lucrative endorsements. His outstanding gameplay has significantly increased his worth, reaching over one crore rupees per agreement.
At least half a dozen top brands are lined up, cheque book in hand, to sign the Indian Premier League's 15-year-old batting prodigy Vaibhav Sooryavanshi, said executives directly aware of developments.
By: Ratna Bhushan
Coca-Cola is exploring a public listing in India for the parent company of its largest bottler, Hindustan Coca-Cola Holdings (HCCH), with a potential 2027 debut on Indian stock exchanges. This move aims to complete the refranchising of HCCH and position it for growth in the Indian market. The company has appointed Rothschild & Co to advise on the listing.
A pivotal decision from the Delhi High Court has sent ripples through the digital marketing landscape, impacting Google Ads significantly.
Nykaa Fashion is now a significant driver for acquiring customers for Nykaa's beauty business. Both segments are experiencing robust growth. The company reported a substantial profit increase for the quarter ended FY26. Despite economic concerns, Nykaa sees no negative impact on consumer sentiment. The fashion business has expanded beyond women's wear into men's, kids, and home categories, showing accelerated growth.
