By: Ajita Shashidhar
For all who believe that the West Asia war would jeopardise the GST 2.0 price benefits passed on to the consumer, the industry's response is that the reform didn't really move the consumption needle.
Ajita Shashidhar is a National Editor at Fortune India. With nearly 30 years of experience, she specializes in business journalism, focusing on FMCG, media, and retail, while also delving into consumption trends, diversity, sustainability, and CSR. Ajita is passionate about sharing compelling stories from rural India and the luxury sector, and her work has been featured in prominent publications.
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India (National)


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Ajita's coverage focuses on a variety of business-related themes, including human resources, employment, and product promotion. She frequently cites data and press releases in her articles.
Given the broad range of topics she covers - from FMCG to mental health and leadership - experts who can provide unique insights into these areas will likely capture her attention. For example, professionals with hands-on experience in HR & Employment strategies or those involved in innovative branding techniques may find their expertise relevant for Ajita's coverage.
Furthermore, individuals with access to fresh industry-specific data or intriguing case studies could be valuable sources for Ajita’s pieces. Since she often references press releases and specific companies or organizations in her work, offering exclusive access to newsworthy announcements within the industries covered could also pique her interest.
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