Sports may be the best soap opera, but if it is too expensive and comes in the way of storytelling, it isn't the best investment for Netflix, says Bajaria.
Ajita Shashidhar is a National Editor at Fortune India. With nearly 30 years of experience, she specializes in business journalism, focusing on FMCG, media, and retail, while also delving into consumption trends, diversity, sustainability, and CSR. Ajita is passionate about sharing compelling stories from rural India and the luxury sector, and her work has been featured in prominent publications.











