Benita Chacko

From zero convenience fees to AI-led discovery, here's how EaseMyTrip is building a travel business where utility—not advertising—does the heavy lifting.

YouTube is fast becoming the new studio system—only this time, celebrities don't just star in content, they own the platform, the audience, and the upside.

The problem with AI in customer service isn't automation itself—it's when efficiency starts replacing empathy, context, and the ability to actually resolve problems.

ASCI doesn't directly accuse institutes—it lets satire do the work, exposing the familiar exaggerations that have long shaped education advertising in India.

From The Hollywood Reporter India to Manifest, the renowned journalist reflects on building luxury media brands in an era where events and digital drive the business.

Myntra is expanding social commerce beyond its app, betting that creators can influence purchases far more effectively than traditional advertising.

The next entertainment battle isn't just for viewers, but for IP ownership—and Bodhi Tree Multimedia is getting ahead by focusing on building its own IP.

As Indian consumers drink “better, not more”, Diageo is transforming a hidden Bengaluru lab into a vibrant playground for craft spirits innovation and discovery.

The acquisition strengthens Times Internet's presence in the fast-growing creator and social media-led entertainment ecosystem, adding one of India's largest entertainment-focused social publishing brands to its portfolio.

Balaji Telefilms built its empire on television. Now it is betting on OTT, microdramas, YouTube originals and even astrology to power its next act.