Benita Chacko is a Principal Correspondent for afaqs!, with a focus on national news in India, specifically in Maharashtra and Mumbai. With a keen interest in the media and entertainment industry, Benita covers a wide range of topics including advertising, OTT platforms, consumer insights, and mergers and acquisitions.
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India (National)
Benita Chacko's coverage primarily focuses on the media industry, advertising, television, OTT platforms and branding. She frequently features press releases and cites data in her articles. Given this focus, she would likely be interested in receiving pitches from professionals with insights into trends and developments within the Indian media landscape, particularly those related to content creation, advertising strategies for traditional and digital platforms like OTT services.
Considering Benita’s national geographic focus on India with a specific emphasis on Maharashtra and Mumbai, pitches should be tailored to address local or national implications of the topics covered. Additionally, since her articles often cite data or highlight industry-specific details such as mergers or advertising strategies by specific companies it may be effective to offer unique data-driven insights or exclusive access to experts with insider knowledge regarding these topics.
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By: Benita Chacko
The report also indicates a decline in over-the-top (OTT) UVs to 460 million in January 2024, from the peak of 466 million in January 2023.
By: Benita Chacko
She has been with the network for the last five years and joined it in 2019 as head of marketing for Star Vijay. Disney Star has elevated Abilasha Anish as the head of marketing for Disney+ Hotstar (South) and Star Vijay. Abilasha has been with the network for the last five years and joined it in 2019 as head of marketing for Star Vijay. In 2021, she also took charge for Disney+ Hotstar's Tamil and Malayalam markets. Before joining Disney Star, she was the head-brand strategy and marketing for The Hindu. She has earlier worked at The Times Group, PricewaterhouseCoopers, FCB Interface and Butterfly. Have news to share? Write to us at [email protected]
By: Benita Chacko
The chief revenue officer - distribution and international business and head - sports business, speaks about what this new addition will bring to the network.
By: Benita Chacko
From a television project to a theatrical release, CEO Gunjan Arya spells out the entertainment agency's plans for the year.
By: Benita Chacko
Ajit Varghese, head – network advertising sales, says beyond live sports, 10-15% of daily inventory is allocated exclusively for targeted ads on entertainment HD channels.
By: Benita Chacko
Founder and CCO of the full-stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering.
By: Benita Chacko
Saritha Rajagopal, creative director of the fresh food brand tells us how it celebrated World Idli Day 2024 with the senior women.
At 18,123 units sold, the luxury car maker has clocked the highest-ever financial year sales in its 30 years of Indian operations.
By: Benita Chacko
Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
By: Benita Chacko
Experts debate the reason for the low pricing and how it'll impact the Indian OTT landscape.
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