Benita Chacko

Balaji Telefilms built its empire on television. Now it is betting on OTT, microdramas, YouTube originals and even astrology to power its next act.

As clicks get cheaper and attention gets fragmented, GQ India is betting on something harder to build: community, loyalty, and cultural relevance.

ZEE’s sports strategy unlocks new advertising opportunities by bringing diverse, engaged fan communities together across international and regional sports.

The 'Only For Everyone' campaign by the iconic pizza chain aims to convey that gourmet dining can be more accessible without losing its premium edge.

Gaurav Ramdev, Head of Marketing India & South Asia at Visa, reveals how shifting consumer mindsets are redefining luxury and experience-led spending.

Vadilal isn't trying to become a Gen Z brand. It's using viral flavours, digital-first storytelling and cultural cues to stay relevant across generations.

The broadcaster is also in advanced discussions with several brands across categories, such as BFSI, automobiles, payment gateways, fintech, FMCG, paints and building materials.

Chief Business Officer Kausalya Nandakumar believes that VIDA's refreshed branding signals both the maturity of India's EV sector and the company's readiness to shape the next phase of electric mobility.

Sumanta Bose, Head of Entertainment Business, says Star Plus is testing the boundaries of reality TV, moving beyond established norms to embrace fresh, family-focused formats.

CEO Sai Ponugoti says women's intimate healthcare is evolving into a broader wellness category and Piramal Consumer Healthcare is betting on a unified brand to drive trust, education and long-term consumer engagement.