Javed Farooqui

Indias OTT platforms—including Netflix, Prime Video, JioHotstar, and ZEE5—are adopting cost benchmarking practices to manage rising content production expenses and improve profitability. Consultancy firms like EY, PwC, and Deloitte are helping these platforms establish cost reference points across projects.

The Royal Challengers Bengaluru versus Punjab Kings IPL final broke viewership records. 169 million Indians watched on TV. This surpassed the India versus Pakistan 2021 T20 World Cup match. RCB won their first title in 18 years. The match recorded high TV ratings. The tournament faced a brief suspension due to the India-Pakistan conflict.

Mumbai: Bharti Airtel-owned direct-to-home (DTH) company Airtel Digital TV said it is removing Zee Entertainment channels from its bouquets due to

Industry executives emphasize that motorsport in India holds immense potential, requiring strong public-private partnerships for sustainable growth. The Uttar Pradesh government's MotoGP deal is seen as a positive step, with potential to boost tourism, employment, and infrastructure. Despite past challenges with F1, supportive policies and government backing are crucial to unlock motorsport's economic value and build Brand India.

In a changing sports and entertainment landscape, veteran sports marketer Ravi Krishnan is focusing on the intersection of intellectual

Sony Pictures Entertainment is increasing its investment in the Indian media and entertainment sector, driven by economic and population growth. Following a failed merger with Zee Entertainment, SPNI is focusing on strengthening content production, digital platforms like SonyLIV, and distribution partnerships under new leadership. Recent investments include cricket rights and a revamp of Sony Entertainment Television's programming to boost viewership.

The Bombay High Court has disposed of the petition filed by Sony Pictures Networks India (SPNI), legally known as Culver Max Entertainment, and

The influence of celebrities in television advertising during the 18th season of the Indian Premier League IPL ) witnessed a notable dip, according to a new report by TAM Sports, a division of TAM Media Research.

A certain level of opaqueness in audience measurement is essential for media owners to fully realise the value of their advertising inventory, as

Mumbai : OTT platforms in India are increasingly adopting content rights sharing models to distribute expenses across players amid tightening content