Lydia Wheatley

Commerce Writer

Preston's Summary

Lydia Wheatley is a Commerce Writer at various publications including Express Digest, Cigalah Group, MailOnline, and Metro.co.uk. She specializes in themes related to beauty and fashion, retail, and e-commerce, with a particular focus on shopping trends during significant events like Black Friday, Prime Day, and the holiday season. Lydia's insights and expertise have been featured in several prominent outlets.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Promotional Deal: 58 %
Review: 20 %
Gift Guides: 12 %
Seasonal: 5 %
Press Release: 1 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Hair Care Industry
  • Makeup & Skincare
  • Fashion Industry
  • Jewellery
  • Luxury Goods

Pitching Insights

Lydia's coverage predominantly centers around beauty, fashion, and promotional deals. She appears to be interested in highlighting sales, discounts, and new product launches within the beauty and skincare industry. Lydia also covers house & home products but to a lesser extent.

For successful outreach to Lydia, consider offering information about new or trending beauty products with significant discounts or promotions. Providing insights into consumer trends related to holiday shopping and popular product reviews may also pique her interest.

Keep in mind that Lydia focuses on the UK market when pitching topics related to sales, promotions, and product releases.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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