Mat Brett is a Technical Editor for Farrelly Atkinson Ltd, a UK-based publication. With a focus on cycling, Mat writes articles that cover a range of topics including bike reviews, cycling fitness tips, and coverage of professional cycling events. His expertise lies in providing readers with in-depth technical analysis and insights into the world of cycling.
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Mat Brett's articles predominantly focus on cycling, road bikes, and related accessories. His coverage includes reviews and event coverage with a particular emphasis on the aesthetic aspects of cycling equipment and design.
Given Mat’s high percentage of review content, he would likely be interested in pitches that offer unique perspectives or insights into new road bike models, innovative bike accessories, or upcoming trends in the cycling industry. Pitches should emphasize the design and beauty aspects alongside the functionality when relevant.
As his geographic focus is national (United Kingdom), consider tailoring pitches to include products or events specifically relevant to this region. If you're representing a brand or product related to road biking or cycling gear available in the UK market, it could be particularly appealing for Mat's audience.
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A belt-drive single-speed with a dropped handlebar, the District Carbon was an interesting concept… but it didn’t stick around for long
Was this unusual groupset ahead of its time or was it always destined for obscurity? Take a look at some of the most unusual components of the past decade…
Things can get fiery in the pro cycling peloton, and sometimes they explode. Here are some of the biggest eruptions starring fans, dogs and, of course, other riders
By: Mat Brett
Concept bike which comes with two top tubes and two down tubes “to seamlessly integrate bags and luggage”, an integrated saddle, and a cantilever seatpost to smooth the ride
Rim brakes, mechanical shifting, external routing… bikes were very different 10 years ago when Astana’s Nibali took his Tour title
Using a pressure washer to clean your bike might save time and effort, but is there any truth to the warnings that this method could actually damage your pride and joy? We’ve asked the experts for their advice
By: Mat Brett
Electronic shifting rules the roost these days but let’s look back at the earliest designs…
Check out the bike that Team Sky’s Ian Stannard rode to the Paris-Roubaix podium back in 2016, complete with a rear suspension system to smooth over the cobbles
Beam bikes designed to smooth the ride gained ground in the 1990s, but here’s why they’re not due a comeback anytime soon
By: Mat Brett
With a change of bike sponsor imminent at Astana, along with the introduction of Peter Kennaugh and Alex Dowsett to the staff, let’s go back a decade to the last time it won the Tour with this one-off finish from Specialized
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