Mat Brett is a Technical Editor at Farrelly Atkinson Ltd. He specializes in areas such as automotive, motorcycles, and sports, with a particular focus on cycling and events like the Tour de France. Mat's insights and expertise have been featured in Farrelly Atkinson Ltd.
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Mat Brett's articles predominantly focus on cycling, road bikes, and related accessories. His coverage includes reviews and event coverage with a particular emphasis on the aesthetic aspects of cycling equipment and design.
Given Mat’s high percentage of review content, he would likely be interested in pitches that offer unique perspectives or insights into new road bike models, innovative bike accessories, or upcoming trends in the cycling industry. Pitches should emphasize the design and beauty aspects alongside the functionality when relevant.
As his geographic focus is national (United Kingdom), consider tailoring pitches to include products or events specifically relevant to this region. If you're representing a brand or product related to road biking or cycling gear available in the UK market, it could be particularly appealing for Mat's audience.
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Rim brakes, mechanical shifting, external routing… bikes were very different 10 years ago when Astana’s Nibali took his Tour title
Using a pressure washer to clean your bike might save time and effort, but is there any truth to the warnings that this method could actually damage your pride and joy? We’ve asked the experts for their advice
By: Mat Brett
Electronic shifting rules the roost these days but let’s look back at the earliest designs…
Check out the bike that Team Sky’s Ian Stannard rode to the Paris-Roubaix podium back in 2016, complete with a rear suspension system to smooth over the cobbles
Beam bikes designed to smooth the ride gained ground in the 1990s, but here’s why they’re not due a comeback anytime soon
By: Mat Brett
With a change of bike sponsor imminent at Astana, along with the introduction of Peter Kennaugh and Alex Dowsett to the staff, let’s go back a decade to the last time it won the Tour with this one-off finish from Specialized
The new 5.9kg Scott Addict isn't the first sub-6kg Addict so let's take a look at the original, the lightest production frame in the world at launch and a bike that powered a legend to a season of spectacular wins
By: Mat Brett
Let’s head back in time to take a look at our very first Bike of the Year, the 2011 Canyon Ultimate CF SLX. Bikes have changed a whole lot since then…
£6,000 frameset takes inspiration from “the maverick frame designs of the 1990s”, but it’s created for use with modern features, like disc brakes
By: Mat Brett
We head back over a decade to look at a ground-breaking redesign that marked the start of a new era for one of the world's most famous road bikes
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