There is a popular myth in marketing and media circles that audience's attention spans are getting shorter. Some put the actual length as equal to that of a goldfish at 9 seconds.
Matt Cole is a News Editor at Overdrive and Commercial Carrier Journal. He specializes in supply chain and logistics, regional interest and world news, and transportation and mobility, often covering topics such as climate change and government politics across North America. Matt's work has been featured in notable publications including the Belleville News-Democrat, The Wall Street Journal, and The Washington Times.