Matthew Glendinning is an Editor at SportBusiness. He covers a range of topics within the sports industry, including sports business, professional sports, and sports marketing, with a particular focus on golf, European football, basketball, and baseball. Matthew's insights and expertise have been featured in SportBusiness.
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Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.
Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.
As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.
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Australian toilet paper company Who Gives A Crap launched its main shirt sponsorship of lower league English club Lewes FC to raise awareness of its charitable fund raising.
Professional 3x3 women’s basketball league Unrivaled has named printing services company VistaPrint as the first ‘jersey patch partner’ of Mist Basketball Club, as well as the league’s official print and design partner.
Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform Vbet.
Concacaf has launched an invitation process for interested parties to submit offers to become the official betting partner of the confederation’s main men’s and women’s competitions, from 2025 to 2028.
Concacaf has launched an invitation process for interested parties to submit offers to become the official betting partner of the confederation's main men's and women's competitions, from 2025 to 2028.
Red Bull has signed as the ‘Official Energy Drink Partner’ of the multi-game esports organisation Fnatic, a position previously held by its main rival in the energy drink sector Monster Energy.
Bank of America has added a comprehensive sponsorship deal with the US Soccer Federation (USSF) to its burgeoning football portfolio, led by its ‘World Cup Sponsor’ agreement for the 2026 men’s…
Brazilian Série A club Red Bull Bragantino has signed Betfast as the club’s main shirt sponsor in a two-year deal until the end of 2026. The deal represents Betfast’s first deal with a Brazilian…
The Challenge Tour, the European Tour’s player development series, has signed the AI-driven travel company HotelPlanner as its first title sponsor. The multi-year partnership starts this season and…
Havas advertising group has acquired the Barcelona-based sports marketing agency CA Sports to integrate with its Havas Play sports and entertainment business in Spain.
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