Matthew Glendinning is an editor for SportBusiness, specializing in covering the business side of sports. With a focus on sponsorship deals, partnerships, and financial aspects of the sports industry, Matthew provides in-depth analysis and insights into the world of sports business.
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Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.
Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.
As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.
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Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in an alcohol sector event-naming deal that is rare in Australian sport.
The consortium in charge of the home stadium of French football club Girondins de Bordeaux is looking for a new naming rights sponsor after insurance company Matmut confirmed it will quit at the end…
The Eredivisie, the Dutch top-tier football league, has agreed its first title sponsorship in 20 years by signing up national lottery organisation VriendenLoterij to the lead role from next season.
Mumbai Indians has sold the IPL franchise’s front-of-shirt rights – considered the most lucrative team asset in the league – to electrical and automation company Lauritz Knudsen. The ‘Principal…
Reebok has signalled its return to the performance golf category as the 'official apparel and footwear sponsor'of LIV Golf team Crushers GC led by star player Bryson DeChambeau.
By: Matthew Glendinning, Kevin C. Cox
The result of the US presidential election spurred Crypto.com to acquire title rights to golf's'Crypto.com Showdown', according to CMO Steven Kalifowitz.
Top-tier European clubs Tottenham Hotspur and Genoa CFC have signed short-term deals with streaming platform Netflix to promote the forthcoming second season of the Korean survival game series Squid…
Resurgent sports and lifestyle brand Reebok has signed an ‘authorised footwear supplier’ deal with the Women’s National Basketball Association (WNBA).
By: Ben Cronin, Matthew Williams, Matthew Glendinning, Faaez Samadi, Mark Thompson
The Sportbusiness Sponsorship editorial team pick out the standout sponsorship agreements from the past 12 months.
SportBusiness Sponsorship identifies the top 10 sponsorship industry trends in 2024 and offers clues about where the industry might be heading in 2025.
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