Matthew Glendinning is an editor for SportBusiness, specializing in covering the business side of sports. With a focus on sponsorship deals, partnerships, and financial aspects of the sports industry, Matthew provides in-depth analysis and insights into the world of sports business.
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Matthew Glendinning's articles focus on sports sponsorship, brand partnerships, and revenue generation within the sports industry. His coverage heavily features press releases and private sector announcements.
Given his focus on corporate deals in the sports industry, PR professionals can reach out with newsworthy stories about significant brand partnerships, naming rights agreements, or shirt sponsorships. Companies making strategic moves to generate revenue through sports associations would also be of interest.
As Matthew primarily covers business-related aspects of the sports industry, individuals who can provide insights into financial implications and market impact of such deals could potentially capture his attention.
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Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal worth significantly more than the previous sponsorship and licensing deal with the sports…
The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving just two teams without a main jersey sponsor.
Insurance company Mapfre has signed as the first-ever title sponsor of Spanish football’s Copa del Rey as well as the women’s equivalent knock-out competition, the Copa de la Reina. The 121-year-old…
The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
US-based Oak View Group (OVG) launched a full venue services division in the UK and Europe this week in move that could see the sports venue operator and owner claim a greater slice of the venue…
Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. The deal, announced today (Wednesday)…
The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
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