Last-touch metrics don't tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
Mike Ruff is the Director, Analytics & Technology at Media+. With over 20 years of experience in digital analytics, he focuses on the intersection of marketing and technology, helping to make complex concepts in marketing and advertising relatable and easy to understand. Mike has been featured in Campaign Asia, Van Life Matters, and MarTech.












