Molly Innes is a reporter for Marketing Week, based in London, UK. She covers a range of topics in the marketing industry, including sustainability, brand strategy, and talent recruitment. Molly is a recipient of the John Schofield Trust fellowship and is passionate about promoting diversity and inclusion in the field of marketing.
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United Kingdom (National)
Molly Innes' coverage predominantly focuses on sales & marketing, with a specific emphasis on job recruitment, CMOs, advertising, and branding. Given this focus, she is likely to be receptive to pitches providing expert insights or data-driven analysis related to trends in the marketing industry such as changes in hiring practices for marketing professionals or emerging strategies within brand management.
As an author who frequently cites data in her articles, Molly may respond well to pitches that include original research findings or access to unique industry-specific data sets relevant to her areas of interest. Moreover, given the nature of her coverage attributes where she often cites press releases and provides expert commentary suggests that PR professionals and individuals with expertise in marketing would find success reaching out if they can offer valuable insights into evolving trends within the field.
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By: Molly Innes
Grocery inflation rose 1.8% in the four weeks to 4 August, marking the first increase since March 2023.
By: Molly Innes
The ads did not make it clear that Bartlett has financial stakes in both brands.
Starbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
By: Molly Innes
Victoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
By: Molly Innes
World Rugby CMO James Rothwell says launching the big budget campaign early will help the sport “break through the ceiling”.
By: Molly Innes
Frasers Group is not replacing the CMO role after Beckie Stanion left in February. Instead, Ger Wright, managing director for sport at Frasers Group, is now responsible for marketing alongside chief customer officer David Clark.
By: Molly Innes
Peloton is set to further reduce its marketing spend while steering away from heavy promotions, marking a strategic shift in response to ongoing financial challenges.
By: Molly Innes
Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.
By: Molly Innes
The gym chain’s marketing has been “middle of the road” for too long, says CMO Andy Tomkins, who joined the brand last summer.
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