Molly Innes is a senior reporter at Marketing Week. She covers a diverse range of topics including work, skills, capability, careers, as well as sports, gambling, and consumer tech, with a strong focus on marketing and advertising. Molly has been featured in Marketing Week and previously contributed to Business Insider and Little Black Book.
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Molly Innes' coverage predominantly focuses on sales & marketing, with a specific emphasis on job recruitment, CMOs, advertising, and branding. Given this focus, she is likely to be receptive to pitches providing expert insights or data-driven analysis related to trends in the marketing industry such as changes in hiring practices for marketing professionals or emerging strategies within brand management.
As an author who frequently cites data in her articles, Molly may respond well to pitches that include original research findings or access to unique industry-specific data sets relevant to her areas of interest. Moreover, given the nature of her coverage attributes where she often cites press releases and provides expert commentary suggests that PR professionals and individuals with expertise in marketing would find success reaching out if they can offer valuable insights into evolving trends within the field.
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Almost half of senior marketers admit to operating AI without a strategy for developing a skills strategy, according to new research from CIM.
The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?
By: Molly Innes
In the latest episode, vice-president of global sports Rick Pineda explains how Diageo will be showing up during the world’s biggest football tournament.
Irn Bru’s football anthem scored 5.9 stars based on long-term brand building potential, according to System 1.
By: Molly Innes
In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.
By: Molly Innes
Expect inspiration and insight from top marketers at leading brands as we reveal the agenda for this year's bumper festival.
As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer expectations.
By: Molly Innes
For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey shares why marketers should demand more from technology.
Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 20 years.
By: Molly Innes
For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L'Oréal's Asmita Dubey shares why marketers should demand more from technology.
