Molly Innes is a senior reporter at Marketing Week. She covers a diverse range of topics including work, skills, capability, careers, as well as sports, gambling, and consumer tech, with a strong focus on marketing and advertising. Molly has been featured in Marketing Week and previously contributed to Business Insider and Little Black Book.
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Molly Innes' coverage predominantly focuses on sales & marketing, with a specific emphasis on job recruitment, CMOs, advertising, and branding. Given this focus, she is likely to be receptive to pitches providing expert insights or data-driven analysis related to trends in the marketing industry such as changes in hiring practices for marketing professionals or emerging strategies within brand management.
As an author who frequently cites data in her articles, Molly may respond well to pitches that include original research findings or access to unique industry-specific data sets relevant to her areas of interest. Moreover, given the nature of her coverage attributes where she often cites press releases and provides expert commentary suggests that PR professionals and individuals with expertise in marketing would find success reaching out if they can offer valuable insights into evolving trends within the field.
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Only two-fifths of marketers believe hiring will remain stable at their brand this year, according to Marketing Week's 2026 Career & Salary Survey.
Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week's 2026 Career & Salary Survey.
Coyne joined the bank in 2024 and has led its marketing through a period of rapid growth, loyalty evolution and international expansion.
By: Molly Innes
In the latest episode, Arla Foods' CMO Patrik Hansson takes us inside the dairy giant's marketing overhaul, from capability and insight to storytelling and creativity.
The fractional CMO model is growing steadily driven by gaps in capability within scaling businesses, according to new research.
By: Molly Innes
We lift the lid on how to pull off a successful brand-agency relationship with Nationwide and Marketing Week’s 2025 Agency of the Year, Mother.
Almost half of senior marketers admit to operating AI without a strategy for developing a skills strategy, according to new research from CIM.
The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?
By: Molly Innes
In the latest episode, vice-president of global sports Rick Pineda explains how Diageo will be showing up during the world’s biggest football tournament.
Irn Bru’s football anthem scored 5.9 stars based on long-term brand building potential, according to System 1.
