The founding duo behind RXBAR is taking aim at the candy category with a new brand curiously called Hormbles Chormbles. Set to launch early next year, the chocolate products are high in protein (using whey protein isolate) and low in calories and sugar, said Jared Smith, co-founder of the Chicago-based startup.
Monica Watrous is a managing editor at Food Business News, with a passion for all things food and beverage. With a background in journalism and a love for writing, Monica covers a wide range of topics in the food industry, from new product launches and trends to industry news and insights. Her work has been featured in various publications, showcasing her expertise in the field.