Nathan Jolly

When it comes to AI, things can change in a minute. Last weekend, less than 72 hours after Anthropic released its most powerful model Fable 5 — the rebranded Mythos with “guardrails” — was pulled on order by US government order over a jailbreak vulnerability. It had been available to the public for only a […]

Laura Agricola, strategy director at Sickdogwolfman, writes: I recently spent three days at Mumbrella360 in Sydney, where several seemingly unrelated sessions ended up feeling like one conversation.

It’s been a crazy few days. If there was ever a question as to whether Kyle Sandilands’ fanbase were ready to move on and find something else, we can now put that to bed.Just a few hours after we published his first interview on our podcast. the Game Changers Instagram page had over 500,000 views, […]

Millions woke before the sun to watch the Socceroos SBS's impressive television ratings over the weekend confirm that Australians will forego sleep for soccer, even on a Saturday morning.

In a world where real-time statistics are available on a smartphone, and audiences can be tracked and sorted by their blood types, the relevance of a survey-based ratings system released eight times a year should have long faded. But Johnson argued that the GFK ratings remain the “key metric” for radio networks in terms of […]

Consumers are no longer passively consuming media. They are choosing how they are entertained, informed and inspired, actively choosing content that aligns with their purpose.

Lachlan Galvin scores a try The race to secure the TV rights to the National Rugby League is winding towards the home stretch, with current

The three-minute hydration breaks mandated by Fifa in this year’s World Cup have added up to $600m in advertising revenue to US broadcaster Fox Sports’ World Cup haul.During this year’s tournament, every game will have a three-minute break at the 22-minute and 67-minute marks for drinks.According to the Hollywood Reporter, the average cost of a […]

There was very little readership flux in the Australian news media landscape from April to May, according to the latest Ipsos Iris data, as audience numbers held steady for most digital mastheads. But the year-on-year picture is a lot grimmer for almost all mastheads, and the Daily Mail — which has implemented a paywall strategy […]

Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss.On this week’s Mumbrellacast, Tim Burrowes speaks to McFaul and Greet about the non-profit’s mission […]