Nathan Jolly

Shai Roitman, founder and MD of Sticki, writes that creative marketing needs a measurement stack that truly reflect its value to brands, by asking

Thomas Barta, founder of the Marketing Leadership Institute, opened the Mumbrella360 conference with a lively keynote that implored marketers to become catalysts within their company or risk their creativity being quashed by the c-suite.He used the example of the iPhone. “Years before Steve Jobs went on stage to show the iPhone to the world, Nokia […]

The head of Val Morgan Digital, Amanda Bardas, has announced she is leaving the company, less than three months after the publishing house was bought by Vinyl Group.Bardas spent six-and-a-half years at Val Morgan Digital, including five years as the group’s publisher. She won Mumbrella Publish Leader of the Year in 2024 for her work […]

Rohan Lund is preparing to implement a “lean” corporate structure across the newly-merged Southern Cross Media Group, and confirmed that high-profile stakeholder Gina Rinehart will have no editorial influence over the organisation.The newly minted CEO of SCA made the revelations during a fireside chat with Tim Burrowes at the Mumbrella360 conference on Thursday morning.As Burrowes […]

The ABC has appointed Simon Robinson as director of news and current affairs, following the sudden resignation of former news boss Justin Stevens on Wednesday afternoon.Robinson is currently executive editor of Reuters, in London, steering a global newsroom of 2,600 journalists in 150 countries. He said in a media release he is “thrilled and honoured” […]

This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special

Super Radio Network Newcastle’s general manager Guy Ashford has been suspended, following an incident at the Australian Audio Awards in Sydney on Thursday night. Mumbrella presented the awards, alongside RadioInfo.As 2HD presenter Cheralyn Darcey was leaving the stage, after accepting her trophy for best newcomer on air in a medium-sized market, Ashford rushed in from […]

Nine has merged its online news, sports, lifestyle and entertainment platforms, ditching 9news.au, Nine Honey, and the standalone Wide World of Sport site for a single destination at nine.au.The company is calling the consolidation the “most significant evolution in the platform’s history”, as it brings together more than 150 sub-brands from across the Nine world […]

Strategist Daniel Pankraz has urged marketers to rethink the way their brands show up in culture, and stop merely making noise.Speaking at Mumbrella360 in Sydney last week, Pankraz argued many brands have fallen into the trap of what he dubbed “performative marketing”: creating more content, campaigns, partnerships and activations, while failing to build meaningful connections […]

Nine’s new reality program Shark! debuted on Sunday night to a smaller average audience than its timeslot rival Masterchef on Ten.For the uninitiated, Shark! takes six celebrities — four-time Olympic gold medallist Ariarne Titmus; The Block’s Scott Cam; Lynne “Irene from Home and Away” McGranger; influencer Tammy Hembrow; NRL champion Sam Thaiday; and actor Matt […]