Eleanor Dickinson

Block’s former regional comms lead Alice Coulthard has joined Atlassian to run communications for its billionaire CEO Mike Cannon-Brookes.Coulthard joins as Atlassian communications director in the office of the CEO, two months after exiting in Block’s global layoffs.She was among roughly two dozen Australia-based staff across marketing and communications at Block and its brands Square […]

Former Menulog marketer Simon Cheng joins the Prince Group The former chief marketing officer of the now-defunct Menulog, Simon Cheng, has taken on a new role at Prince Group, the owner of Mexican food chain Zambrero.

Australian fast-food chain Guzman y Gomez has shut down its US operations after failing to meet financial targets.The ASX-listed Mexican chain has closed its eight Chicago-based restaurants and exited the US market.In an update to the ASX, GYG said it will instead focus on its core Australian business, where it is on track to open […]

Defence Housing Australia is gearing up for a major marketing push to lure property investors, kicking off an agency search for creative and media services.The government agency currently manages over 17,000 investor-owned properties, which it leases long term to house Australia’s armed forces. The combined value of the the property portfolio is $14.6 billion.Now, in […]

As economic pressure, consumer caution and structural change collide, Australia's marketing industry is being forced to rethink how it

TBWA created Mycar's "People First" positioning following its split from Kmart in 2020

The chief marketing officer of Bakers Delight has warned brands risk becoming “beige” if they chase universal appeal and try to be everything to everyone.Jodi Murray-Freedman told an audience at Mumbrella360 that the franchise brand’s current core audience is still largely “white Australia, middle-class family going after the lunchbox”, but acknowledged the need to respond […]

Karin Du Chenne (Mumbrella) Some of the world's leading brands are effectively invisible in large-language model search results because they

Former Mumbrella head of curation Cat McGinn has launched a new bespoke agency Liminal & Co.The agency will specialise in boosting artificial intelligence capability for marketers and agencies, spanning strategy, executive narrative, and experience design.McGinn joined Mumbrella via Unmade in November 2022, before Mumbrella co-founder Tim Burrowes reacquired the publication and merged it with Unmade.During […]

Omnicom leader Nick Garrett has called on Australia’s marketing industry bodies to “make our lives a lot simpler and come together” as creative and media become “an increasingly small part of our clients needs”.Speaking on a panel with fellow holding company CEOs at Mumbrella360, Garrett argued adland leaders could do more to “lean in and […]