Eleanor Dickinson

TBWA created Mycar's "People First" positioning following its split from Kmart in 2020

The chief marketing officer of Bakers Delight has warned brands risk becoming “beige” if they chase universal appeal and try to be everything to everyone.Jodi Murray-Freedman told an audience at Mumbrella360 that the franchise brand’s current core audience is still largely “white Australia, middle-class family going after the lunchbox”, but acknowledged the need to respond […]

Karin Du Chenne (Mumbrella) Some of the world's leading brands are effectively invisible in large-language model search results because they

Former Mumbrella head of curation Cat McGinn has launched a new bespoke agency Liminal & Co.The agency will specialise in boosting artificial intelligence capability for marketers and agencies, spanning strategy, executive narrative, and experience design.McGinn joined Mumbrella via Unmade in November 2022, before Mumbrella co-founder Tim Burrowes reacquired the publication and merged it with Unmade.During […]

Omnicom leader Nick Garrett has called on Australia’s marketing industry bodies to “make our lives a lot simpler and come together” as creative and media become “an increasingly small part of our clients needs”.Speaking on a panel with fellow holding company CEOs at Mumbrella360, Garrett argued adland leaders could do more to “lean in and […]

David Droga David Droga's best idea never to be made was a building nixed by Olympic organisers before the 2008 Beijing Games.

Metcash has signed up QMS as its inaugural retail advertising partners a year after launching its retail media network in Australia.The move, which will see screens added to 860 Metcash stores, marks one of the first major deals following Nine’s acquisition of QMS from Quadrant Private Equity.It also comes a year after Metcash launched its […]

Chinese electric vehicle brand Zeekr has elevated operations lead William Zhou to oversee all marketing in Australia and New ZealandZhou has served as general manager of the Geely-owned premium brand since January 2025, having previously been director of channel development at Zeekr’s China-based headquarters.Ex-Hyundai digital lead Andrew Stamatakis — with the business as marketing and […]

WPP Media has emerged as Australia’s top performer in Comvergence’s final 2025 billings rankings, adding US$181 million in new business to secure first place.The group’s agencies, Mindshare, EssenceMediacom and Wavemaker, collectively netted US$1.65 billion (A$2.6 billion) in billings last year, marking an 11% increase on 2024, according to Comvergence’s Australia Billings and Market Share (BMS) […]

The Australian Bureau of Statistics (ABS) will spend $33m on media ahead of the 2026 Census, which takes place on 11 August.The bureau is set to launch the nationwide push on 7 July, tasking the government’s master media agency UM with reaching every household across Australia via television, radio, print, digital, social media and outdoor […]