Nicola Carruthers

Deputy Editor

Preston's Summary

Nicola Carruthers is the Deputy Editor for The Spirits Business, a leading publication in the spirits industry. With a background in wine and spirits journalism, Nicola covers a wide range of topics including industry news, trends, product launches, and interviews with key figures in the spirits world. Her work has also been featured in Wine Business Monthly, further showcasing her expertise in the field.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 33 %
Cites Data: 23 %
Private Sector Announcements: 22 %
Government Announcement: 7 %
Industry Specific: 5 %

Themes Covered:

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Pitching Insights

Nicola Carruthers predominantly covers the food & beverage industry with a focus on sales & marketing, particularly in the context of distilleries and alcoholic beverages. Her coverage heavily features press releases and private sector announcements, indicating that she is likely to be interested in pitches related to new product launches, partnerships within the industry, or data-driven stories about trends in spirits consumption.

Given her emphasis on citing data, pitches supported by robust statistics or market insights may capture her attention. Moreover, as Nicola's coverage spans various aspects of the alcohol industry such as whiskey, vodka, rum etc., relevant pitches should align with these specific areas of interest.

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